To get a comprehensive view of what’s trending—backed by metrics and data—we continue to turn to Lyst’s quarterly report, which considers sales data, Google searches, social media mentions, and brand and product callouts.
Lyst’s Q4 report for 2025 just dropped, confirming that Saint Laurent continues to rule after beating out Miu Miu for the number one spot in Q3. While other luxury brands struggle amidst the great luxury slowdown of the 2020s, Saint Laurent continues to thrive under Anthony Vaccarello’s direction.
Anthony Vaccarello’s Vision Drives Success
Vaccarello, who took over the helm of Saint Laurent following Hedi Slimane in 2016, continues to develop the brand’s distinct DNA, melding a sexy, modern sensibility with Saint Laurent’s heritage codes. While other heritage brands navigated the murky waters of transitional periods—when a departing creative director’s final collections remain in stores before the next chapter begins—Saint Laurent capitalized on consistency in Q4.
Miu Miu also rode the wave of its distinct messaging and brand DNA, remaining strong in the number two slot, just behind Saint Laurent, which snagged the title of the hottest luxury brand in Q3 of 2025. Other notable mentions in Q4 include Gucci, whose Demna debut is clearly paying off, catapulting the brand five slots from the previous quarter.
Consistency Over Reinvention: Key to Top Brand Performance
Lyst’s report, too, emphasizes the consistency of the top brands, noting that both Saint Laurent and Miu Miu aren’t reinventing the wheel, but reinforcing it. The real change will come in Q1 of 2026, with big resets and meteoric rises as new products from the great luxury reset of 2025 hit stores.
Among the hottest products of the quarter, Saint Laurent’s cult-favorite sky-high Vendôme Slingbacks helped drive the brand’s success. As for the bags, Chloé’s revival of its iconic Paddington Bag resonated with luxury lovers, both new and old. Those discovering Chloé during its renaissance and old fans alike are returning to the nostalgia of the brand’s boho era.
Visit Lyst.com to read the full report.
I am surprised but I like much from Saint Laurent. I just bought a pair of loafers!
Which ones? I bought the ruched ones and love them so much! so easy to wear and style and also SO comfortable!
Yes, the ruched pair!
No mention that the third spot goes to… Cos. 🙂
Hotness isn’t tied to pricing. Scandi style is hot and COS is nailing it.
Yes, but the article headline says luxury brand. Cos may be hip and cool but it’s not luxury. Nothing wrong with that but the headline is not accurate.
No thanks lol