Scarlett Johansson can be seen as the face of Mango campaigns and now also has partnered with Mango to design a handbag which will benefit the victims of the Haiti earthquake. The simple tote shape is adorned with ancient cartography of Haiti and at the top of the bag has the message “Supporting the people of Haiti. Designed by Scarlett Johansson”.
About this collaboration Scarlett Johansson said: “I’m thrilled to be collaborating with Mango to promote conscious consumerism and to benefit Oxfam’s Haiti Earthquake Response Fund. By purchasing this bag, which I specially designed, you are helping to provide life saving assistance like clean water to the people of Haiti.”
Ninona Vila, Corporate PR Director said: “Given the terrible events that have taken place, MANGO wants to support the victims of the Haiti earthquake. For this reason, we want to offer our clients the chance to collaborate in this project, as there are many people who need help.”
We love to see well-known celebrities use their name and fame to help out others in need. The tote would be great to roll up and take on vacation or use everyday for a change of shoes, work accessories, or take to the market. Expect the handbag to hit Mango stores worldwide in March. Part of the profits will be donated to NGO Oxfam International.
What do you think about this collaboration?
I think it is a great idea but it will be interesting to see how much of the sales proceeds go to the people of Haiti.
i would just donate. yucks 4 d bag
“To promote conscious consumerism”
Honey, you have got that right! I am so tired of seeing people spend money recklessly. Trend followers, style wannabes and all those!
GET REAL!! It is time for fashion to do away with the illusion and bring fantasy closer to reality.
Just buy it if you need it, not want it!
On donating to a cause while shopping; I hope the companies dealing with these issue have a clear cut conscience and vision to really donate to the charity and not just use it as a namesake to get good PR. We consumers will not be fooled by pretty pictures any more!
CSR! Make it REAL! KEEP IT REAL!
http://www.bagbrag.blogspot.com
I did not see 1) How much the bag will cost and 2) How much will go to charity. That will matter more when it comes to the end product
Im with Megs Mahoney Dusil. What exactly “Part of the profits will be donated to NGO Oxfam International” means?? Its kind of silly, the bag probably wont be expensive as its just shopping cotton bag. Donating ALL the profits to Haiti would matter. I bet MANGO can afford that.
What the heck is that thing? Tell Scarlett to stick to acting… Gheesh!!!
Scarlett has the right idea using her name to help people in need. She isn’t just telling people to donate, she’s giving them incentive. I think that this bag is a good thing.
it’s wonderful that a celebrity is using her name to help the people of haiti that need all the help they can get (fb)