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I must admit, this came as quite a shock tonight. As I was sitting at home watching one of the best movies ever, Kindergarten Cop, and browsing the Purse Forum, I stumbled upon a story that I could not believe.

Perez Hilton, notorious trashy celebrity blogger, will be launching a sister site tomorrow named CocoPerez which will be a fashion focused site.

Perez Fashion Blog

Coco Perez is named after none other than the fashion icon Coco Chanel, Perez Hilton Fashion Disaster which Perez may see fitting but most will find a slap in the face to the fashion icon. Perez plans to change up his tone on his fashion site, and even claims there will be no trashy white writing and symbols across each photo. While he may have an “in” with the celebrity world, I do not think the fashion world will be happy about this addition. For years fashion bloggers have been working tirelessly to have fashion houses and the industry take them seriously and recognize them as a viable resource.

How do you think the fashion world will react to having the man everyone loves to hate infiltrate the fashion blogging world?

Should the fashion magazines be scared?
Absolutely. Anna Wintour watch out! Actually, Anna Wintour’s days are already numbered now, so she should be cowering in fear. I don’t know if she’ll make it past the Fall. Eventually, I will have a larger audience than Vogue.

Maybe she should work for cocoperez?
Um, if she takes a paycut.

Lady Gaga is your good pal. Is she going to be a correspondent?
Maybe. That’s a really good idea. Hey, thanks. When celebs go to fashion week, they can give me their first hand look and things like that. Share pictures from the show. I love it!

What do you say to any critics who might point out you don’t have a fashion background?
I think it’s great that I don’t because it gives me an objective yet opinionated look into the world of fashion that my readers can relate to. I like to think, even though I dress like a clown, I know what looks good on women, the same way I know what sounds good musically. I’m not trying to be a tastemaker. I’m just trying to have fun with fashion the way I have fun with celebrities and the way I have fun with fashion in my own life. I wear crazy, outlandish things. I’m constantly trying to do new things with my hair.

Love the orange, btw.
Thanks. Sometimes I wear things that are ridiculous on purpose. I know I’m looking bad. That’s premeditated. Especially for a guy. I have to try that much harder to get noticed. I wore a cape once to Kimora’s Baby Phat fashion show.

Speaking of Kimora, there are so many celebrities with their own fashion lines these days. Jessica Simpson just announced a line of lingerie. Should they stop already? What do you think about that?
Kimora’s been doing it for a while and she makes a lot of money. If you’re making money, then, great. I’m not going to knock the hustle! But I’ll tell you who does it really well, actually. Nicole Ritchie is designing really cute stuff for House of Harlow. I do like what the Olsens are doing. I like Victoria Beckham even though it’s not very inventive or original stuff. I’ll tell you who should give it up”” Beyonce´. I don’t really think House of Dereon is very cute looking. But I blame her mother. I blame Tina for those hideous designs.

Who are your favorite designers?
I’m not inspired by designers”” what inspires me are celebrities. Someone like David Bowie is an inspiration. What he did for fashion and entertainment. But If I had to pick designers I love the avant-garde designers. I love Gautier, Alexander McQueen, Garth Pugh. And I love all the designers that send me free clothes.

How do you feel about models being too skinny?
I don’t think a model could ever be too skinny. So forget about that. That’s their job! I don’t want to encourage anyone to be unhealthy, but fashion is fantasy. I have to agree with Karl Lagerfeld. I don’t want to see a fat model on the runway. Actually, no. I disagree. I could see a fat fashion model on the runway if she were fierce! You have to be fierce. I would give them a shot. There should be more like that. I love Beth Ditto from The Gossip.

Project Runway or The Fashion Show?
Runway. I love Heidi.

As Heidi would say, who is ‘out’ in fashion?
I think Christian Audigier should go away, for sure.

What’s the most offensive fashion faux-pas you’ve seen in celebrity land lately?
My pet peeve is when guys wear flip-flops out to clubs. It makes me want to stomp on their feet.

In less than a month you’re going to head to fashion week. How do you think the fashion gliteratti will receive you?
I don’t really care how I’m received. I’m like the gay superman. I live in my own world, my own planet”” Perez land. I don’t play by anybody else’s rules. I make up my own. Mr. Blackwell’s gone but Perez has just arrived.

Think they’ll seat you in the front row?
They better.

Image via InStyle and Story via Shine on Yahoo!

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Share Your Thoughts With Us

  • Dominic

    I refuse to go on his main site because he is a hypocrite and lacks professionalism. And I further refuse to go to his new site because he is not an expert in fashion. He has an opinion, much like everyone else. But he is by no means a credible source for fashion whatsoever.

    Just because you have an opinion, doesn’t mean people will listen…

  • kaye

    just one thing to say

    This will be a complete failure and yet again attention seeker

  • Megusi

    I don’t think the fashion world will even notice. Haven’t most people taken to ignoring him already?

  • His followers aren’t a fashion crowd, and most of the fashion crowd finds him annoying, if he’s even on their radar. Plus, from what I can tell, he embarrasses most gay people, which is a huge segment of the fashion community.

  • vbs1521

    Oh no. Not the fashion world. I never go into his website as well. His reputation is warning enough not to read his stuff.

  • michaelstjames

    He spelled Gareth Pugh and Gaultier incorrectly!!!

  • Marissa Cooper

    Perez = no no
    Perez + fashion = absolutely not!

    he doesn’t have any fashion sense…and naming his site cocoperez is an insult.

  • 19yearslater

    I’m sure he’ll have plenty of followers. I don’t care. I won’t read his new site like I don’t read his current site. He and Karl Lagerfeld seem to have a lot in common so maybe CocoPerez is the perfect name for his site. Both Perez and ultra-luxury designers are snotty and opinionated so perhaps they’ll mesh like two peas in a pod.

  • Cass

    I actually think a lot of people will read his website. I believe it was just last month that the highest number of visitors came to his website since it was first started, which means he’s only getting bigger everyday. He’s very big in the celebrity world and the celebrity world and fashion world go hand in hand. Not only is he starting this website, but he’s also starting his own music producing company I believe.

  • MizzJ

    Omg this is horrendous news!! What is this atrocity of a blogger doing even thinking he could have do anything in fashion?! Why the hell does Lady Gaga hang out with this guy?!

  • nielnielniel

    I mean like it will be successful…for a market that majority of them worship so called celebrity “designers” (note I use the word designer loosely here) and thinks Juicy Couture is couture…hell even I can be a designer or call myself as one.

  • Lisa

    I find this article beyond humorous. He’s obviously not educated, nor does he have any sense of fashion, so why would any self respecting person attempt to go near his this blog??? Attention whore!!!

  • I just checked out his site. He clearly has no idea about anything in the fashion world – he only is posting photos and sharing his thoughts, but it still just looks like a celeb blog, not a fashion blog.

  • Jane

    Yuck! This is tragic.

  • Perez fails.

  • ingrid

    barf. he has no business in the fashion world. just because you have an opinion doesn’t make you a credible fashion blogger. ugh i hate him.

  • Georgina


  • Otter

    This guy is a nasty hack. I predict that he will use the site to make fun of celebrities and what they wear. He is a complete #sshole, who has turned into what he has been bagging on. I no longer read his celebrity site and will not check out his new one either. He is not worthy of my clicks. Please do not give him exposure.

  • Linda

    What an obnoxious thought…just proves you can have zero talent and still get by in this world. I can not stand this man.

  • Cass

    Here is InStyle’s write up of his website:,,20278123_20296973_20657234,00.html

  • liz

    I also enjoy fashion, but I’m not going to start a blog about it since I’m not an expert. Perez needs to stick with drawing things on celebrities and stay out of fashion.

  • Jimmy


  • emily*

    Fashion? On the first page has 2 posts on Mariah Carey’s perfume and JT’s collaboration for a perfume… Please correct me if I’m wrong but that’s not exactly fashion.

    I want to kill myself just looking at his photo, and reading the uneducated crap he spews from his keyboard.

    Don’t make me laugh!


    Perez is a wannabe shit disturber – why does he keep trash talking about Anna Wintour? he is obsessed – creepy.

  • MACsarah

    is he trashing is own fashion sense?

    please, tell me I’m right!

  • ILovePurses

    Kindergarten Cop, one of the best movies ever! OMG! Stick to handbags. Your taste is better in handbags than movies, that’s for sure!

  • Emily

    Perez makes me want to vomit. He is an attention-seeking child who is not only an embarrassment to the gay community, but to humanity at large.


    Well, This ain’t about fashion! This is about cash money! Perez has a huge reader base of WOMEN with money who love to buy…..CLOTHES, so why not?

    Real world businesses need to catch up with the internet or they’ll get left behind and the new young talent will take over with their websites :D.

  • Merve

    Its so sad how we celebrate mediocracy nowadays. The celebrity culture has totally spiralled out of control. People used to be famous because they were good at something. Now its just petty tv presenters, talentless musicians/heiresses/randoms. The most awful thing is that we feed the need for these people. If no one gave a crap about Perez, then i wouldnt even have to know his name. How pathetic to be someone who says Im famous for absolutely nothing. Its also so funny when they believe in their own hype. Fashion and music production from Perez? Thats like the purseblog team advising Nasa.

  • Like Free Shipping

    That is sweet! I wish my wife would understand it