2021 has been a big year for Demna Gvasalia and the Balenciaga team so far. The Kering-owned brand saw tremendous growth in the first part of the year, following the launch of its Neo Classic bag in late 2020, which celebrated the brand’s classic City bag, and catapulted the Balenciaga moto aesthetic back into the spotlight all the while. And, according to the Lyst Index’s 2021 Q3 report, Balenciaga is now the hottest luxury brand in the world, with a whopping 505% increase in searches for the brand this quarter. The brand also climbed an incredible five spots to beat out big-time players like Gucci, Dior, Louis Vuitton, and Prada.
In July, Balenciaga made a triumphant return to haute couture after 53 years, which was arguably part of the brands’ jump in consumer interest. Buzzy new accessories also contributed to the brand’s growth, like the 90s-inspired Le Cagole bag, which is one of the top 10 most popular products this quarter, according to the report which analyzes the online shopping habits of shoppers around the world. The report looks at data from sales, Google searches, and other important markers such as product and brand call-outs on social media as well as worldwide engagement statistics.
Other major call-outs include Prada’s raffia tote which was touted as the most-wanted product of the entire third quarter, and Prada as a whole remains in the top ten luxury brands, ringing in at #4, with an impressive 66% revenue increase for the first half of the year, reportedly. Unsurprisingly, Bottega Veneta also saw a massive increase in revenue, reporting a 69% revenue increase for Q2 alone, with Bottega Green items trending as well.