Louis Vuitton

Louis Vuitton Presents its Cruise 2020 Bags in an Extraordinary Way

The bags, like the backdrop for the show, were out of this world...

The TWA Flight Center at New York’s John F. Kennedy International Airport opened in 1962 at a time when air travel was perceived as being luxurious and full of glamour. Now, almost 20 years after its closure, this iconic hub was the backdrop for Louis Vuitton‘s Cruise 2020 show, which took place earlier this week. Creative director Nicolas Ghesquière was inspired by this forgotten architectural gem, which is now being revived into a hotel. Ghesquière once passed through the hub in the 90’s when it was still a functioning airport terminal. He said it was an experience that he could never forget. Now, as the terminal is being reimagined into a hotel, Ghesquière was inspired and enchanted with the revival. The Cruise 2020 collection encompasses everything that glamorous air travel represented back in the 60s and early 70s. The cruise 2020 collection celebrates the American fascination with international travel and French culture specifically, which is what made New York the perfect city to host this show.

The collection as a whole was clearly inspired by the backdrop in which it was shown, with structured RTW pieces that are reminiscent of stewardess outfits from the heydays of air travel. The bags, and there were many, consisted of iconic shapes as well as new classics like the Dauphine, which was shown in the iconic reverse monogram as well as quite a few novelty versions. The Alma was reimagined for Cruise 2020 as well, featuring a new chain detailing as well as a small leather tag embossed with ‘Louis Vuitton.’ The bags were a bit more playful than we usually see from Ghesquière, with one of the models clutching a bag that appears to be the top of the Chrysler Building, a New York Classic. Check out all of the bags below.

[Photos Courtesy of Louis Vuitton]

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