Introducing the Louis Vuitton Popincourt Tote

The brand's latest bag release offers a fun, modern twist on iconic Monogram Canvas

In Nicolas Ghesquiere’s tenure at the helm of Louis Vuitton, the brand has done a lot of work to reimagine how it approaches its leather handbag business, but what I’m really interested in is what happens to the monogram bags. Coated canvas has always been Vuitton’s bread and butter, even if the brand would like to raise its full-leather profile, it will likely always be the first thing on the majority of LV shoppers’ minds. One of the best new monogram bags I’ve seen from the brand in a while is the Louis Vuitton Popincourt Tote.

Like January’s very well-received Monogram Colors bags, this new design takes the iconic LV monogram canvas and pairs it with sleek, colorful trim in a way that feels like a significant modernization relative to Marc Jacobs-era Vuitton. The Popincourt, which comes in two sizes, looks both casual and current—the lack of ornate finishes and the exposed, off-center front zip give the bag a fresh, unfussy look.

The two currently available sizes, PM and MM, differ in width and height be about an inch and a half each, with the PM’s dimensions measuring in at 12.6″w x 8.3″h x 5.1″ and the MM’s at 14.1″w x 10″h x 5.7″d. The prices are also pretty similar: $2,370 for the PM, $2,640 for the MM. Both sizes are available in a handful of trim colors, and as of now, there’s no overlap in those; for plenty of people, I could see color being the deciding factor in which size to get.

The bag features a full zip top and trim-tonal interior, and both sizes come with an optional shoulder strap. From the given specifications, it’s unclear if the strap is long enough for crossbody wear, but based on the pictures, I’m willing to guess it is. Check out the available colors and sizes below.