One of the hardest parts of building and maintaining a brand is that once public perception shifts from “this thing is great” to “this thing was great,” it’s always difficult (and sometimes impossible) to turn back the tides. The aging appeal of Louis Vuitton‘s famous monogram was one of the big reasons Marc Jacobs left the brand and Nicolas Ghesquiere, LV’s current creative director, signed on, and in his three years at its helm, Ghesquiere has done a lot to reenergize tastemakers’ love for Louis. His latest line, called Louis Vuitton Monogram Colors, is one of his best efforts yet.
Monogram Colors takes the iconic brown monogram canvas and recasts it on a trio of simple bags trimmed with swathes of leather in two or three contrasting colors per bag. All the bags currently a part of the collection are in the Tuileries family: the large Tuileries Hobo, with a single, short shoulder strap; the medium-size Tuileries Besace, with both a short shoulder strap and long crossbody strap; and the Tuileries Handbag, which is a medium-size satchel.
Prices for the bags aren’t available on Louis Vuitton’s website quite yet, but a number of close-up modeling shots of all three bags in several colorways are, and you can check them out all below.