A Closer Look    Louis Vuitton

A Closer Look at the Louis Vuitton New Wave Bag

New and noteworthy, we're giving you an in-depth look at Louis Vuitton's newest collection

If you’re a PurseBlog regular or Louis Vuitton devotee, I’m sure you’re well aware that Louis Vuitton has released a brand new, super colorful line of bags, which they are calling The New Wave Collection. We gave you the heads up a couple of weeks back, and since then I’ve already seen the bag carried by some of my favorite style bloggers and celebs alike. We already gave you a glimpse of this line via Louis Vuitton’s big advertising push, but of course we wanted to see these bags up close and personal for ourselves, and so today we have a treat for you: an in-depth look at the Louis Vuitton New Wave Chain Bag.

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The New Wave Chain Bag comes in two sizes, the MM—on the left—is the larger of the two, while the PM—on the right—is the little sister version. There were a lot of thoughts running through my mind when I first received these bags. For starters, I was surprised at the sheer weight of the bags with nothing in them at all. The chain strap, logo, and thick leather mean that this bag is not lightweight at all, although I find it so stylish that I don’t think I would care how heavy it feels to carry. That brings me to my second point: I absolutely adore the overall look of the New Wave Chain Bag. It does remind me so much of the Gucci Marmont, which as you know, I recently acquired myself, so I’m not super surprised at how attracted I was to this bag. It was love at first sight for me, and I don’t recall lusting after a Louis Vuitton Bag as much as this one in recent years. I would love to snag this in one of the bright colors for a fun pop to my often neutral outfits.

Both of these bags are crafted of smooth calfskin leather, which felt soft, luxurious and exactly what you would expect of a high-quality designer bag, though the quilting makes the leather thick and a little bit bulky, which definitely contributes to the overall weight of the bag. Aesthetically, I love the top handle strap which reads “Vuitton” in rainbow lettering. This brings me back to the pre-Nicolas Ghesquiere era, when rainbow tones went hand-in-hand with Louis Vuitton monogram.

Though the rainbow top handle is a focal point for me as it adds a pop of fun to this leather bag, it’s totally removable, so if it’s deterring you from really liking this bag, don’t let it! This bag can also be carried with just the chain strap, which you can wear either cross-body, long over the shoulder, or doubled for a shorter over-the-shoulder look. The chain strap also features a padded leather panel, which is definitely an added bonus, given the weight of this bag overall.

Overall, this bag is super structured, which you might not expect from a quilted leather bag, but it doesn’t have much give to it at all, and that’s where this bag really differs from the Gucci Marmont. It holds its shape no matter if it’s completely empty or totally full. Depending on which color you choose, the hardware is either a brushed, muted gold, like on the black New Wave MM we shot, or it’s an aged silver tone, like on the pink PM and red MM we took a look at. I’m not sure I like the change in hardware tones—I find myself thinking I would like the red more if its hardware were gold, and I don’t think I would be as picky if the whole collection featured just silver accents. Inside, this bag is lined in microfiber and features one interior slit pocket. Overall dimensions of the New Wave Chain PM are 8.2″ L x 5.1″ H x 2.5″ D, which retails for $1,990 via Louis Vuitton, while the New Wave Chain MM measures in at 9.8″ L x 5.9″ H x 2.9″ D, and retails for $2,270 via Louis Vuitton.

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Belle
Belle
5 years ago

Honestly, I love the rainbow lettering. But combined with the huge logo and the butt shape, it’s just too much for me

Charlie
Charlie
5 years ago

A big no from me

Sandy
Sandy
5 years ago

Love the Gucci Marmont much more… The butt shape from the post below makes me giggle! Hahahaha!

Kaitlin Serio
Kaitlin Serio
5 years ago
Reply to  Sandy

Gave me a good chuckle too! I do love my Marmont, but something about this bag makes me really want it. Not one over the other, but more like in addition to. I have the Marmont in black, but I’d snag this in a fun color.

FashionableLena
FashionableLena
5 years ago

I saw this bag in person today at the boutique. I still wasn’t a fan. Garish.

psny15
psny15
5 years ago

LV will give this ugly bag to every celeb and blogger to make it an “it bag”

kemilia
kemilia
5 years ago
Reply to  psny15

This.

M Green
M Green
5 years ago

Ugly.

TealTown
TealTown
5 years ago

Virgil is trash

Guest
Guest
5 years ago
Reply to  TealTown

What are you talking about? Why are you even mentioning him? Virgil has nothing to do with this. He’s the designer for the men’s line.

TealTown
TealTown
5 years ago
Reply to  Guest

Just saying

Steve271
Steve271
5 years ago
Reply to  Guest

Designer? Wake up dude! Virgil isn’t a designer but his good at stealing ideas and copy from something already done. He is a copy MASTER!

Jerri R
Jerri R
5 years ago

Vuitton seems to be abandoning the older, classy clientele, and aggressively catering to the young urban flashy demographic.

pearlsnjeans
pearlsnjeans
5 years ago

I’m still not convinced about this bag. I don’t find anything attractive about it. Perhaps it is attractive to the trendy show-off type of people.

In half a year, this design will be outdated.

Vicky
Vicky
5 years ago

Glad to know that top handle is removable. Still, the shape is a no from me. What’s up with that curve? Remind me of a baby bum or lady’s breast in old comic books.

justbecause
justbecause
5 years ago

Well I like the blue one minus the rainbow nonsense. This looks like a bag from Forever 21 I’d buy it for 30 bucks.

Winnie
Winnie
5 years ago

Seen it in person and it’s u-g-l-y. Also, looks like a love child of something from Gucci (Marmont), SLP (huge logo), and Dior (saddle bag).

cbl
cbl
5 years ago

yuck.

butterbox
butterbox
5 years ago

That bag is a solid NOPE. The shape is terrible, the padded stitching is unoriginal and has been done too often by so many different designers and the VUITTON on top and the huge LV is tacky.

MUNILAKSHMI k
MUNILAKSHMI k
5 years ago

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Amazona
Amazona
5 years ago

This is what happens when you rip off Gucci, YSL and Valentino to make one bag. LV is officially out of ideas…