It’s the end of an It Bag era. Late last week, Women’s Wear Daily broke the news that after a dozen years in continuous production, Louis Vuitton would be ending its Monogram Multicolore line for good. The line was the last of the brand’s popular collaborations with artist Takashi Murakami to still be manufactured, and it’ll be gone from stores by the end of July.

If you weren’t aware that Louis Vuitton was still making the line, which feature LV’s signature monogram motifs in bright colors set against either black or white backgrounds, you’re not alone. A quick survey of the PurseBlog office indicated that most of us thought the line had already been discontinued; I was only aware of its continued existence because I accidentally bumped into one of the bags on Louis Vuitton’s website last month while looking for something else. Vuitton has been taking a steadily more discreet track under creative director Nicolas Ghesquiere, and Monogram Multicolore is one of the last vestiges of predecessor Marc Jacobs’ splashier aesthetic.

Monogram multicolore bags and accessories were a mainstay of the early-2000s It Bag era. The bags rose to prominence even outside of fashion circles because they were popular with early aughts paparazzi magnets like Jessica Simpson and Paris Hilton. With celebrity gossip sites exploding around the Internet, the bags sometimes felt omnipresent.

The press eventually moved on, though, and so did many shoppers, but an edited version of the line has been available ever since, if you know where to look. The bags are no longer displayed in stores and haven’t been for some time, but WWD reports that shoppers will still be able to request to see pieces from boutiques’ stock rooms through the end of the month.

A selection of the bags are also still available for purchase online, if you’re still in the market for one. Check out some of the options below or shop them all via Louis Vuitton.

Louis Vuitton Monogram Multicolore Alma PM Bag
$2,720 via Louis Vuitton

Louis-Vuitton-Monogram-Multicolore-Alma-PM-Bag

Louis Vuitton Monogram Multicolore Petite Noé Bag
$2,720 via Louis Vuitton

Louis-Vuitton-Monogram-Multicolore-Petite-Noe-Bag

Louis Vuitton Monogram Multicolore Sara Wallet
$890 via Louis Vuitton

Louis-Vuitton-Monogram-Multicolore-Sara-Wallet

Louis Vuitton Monogram Multicolore Speedy 30 Bag
$3,150 via Louis Vuitton

Louis-Vuitton-Monogram-Multicolore-Speedy-30-Bag

Louis Vuitton Monogram Multicolore Speedy 40 Bag
$3,500 via Louis Vuitton

Louis-Vuitton-Monogram-Multicolore-Speedy-40-Bag

Louis Vuitton Monogram Multicolore Zippy Wallet
$940 via Louis Vuitton

Louis-Vuitton-Monogram-Multicolore-Zippy-Wallet

Louis Vuitton Monogram Multicolore Milla Clutch MM
$605 via Louis Vuitton

Louis-Vuitton-Monograme-Multicolor-Milla-Clutch-MM
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Stina Sias
Stina Sias
7 years ago

I would not buy one of these now but I was in high school when they were in their heyday and this was the bag that turned me on to designer bags. I wanted one so badly I could die. Of course I would never have been able to afford one, so I contented myself with a fake I bought in a nail salon. Goodnight, sweet prince!

Tra?c ?ô?ng
Tra?c ?ô?ng
7 years ago
missarewa
7 years ago

About time! the monogram does enough by itself without adding several colors to it. I will not be missing this line.

FashionableLena
FashionableLena
7 years ago

I remember wanting something small from that line like a cosmetics pouch or a cles. This really points to a flashier time in fashion which I loved. The white was always my favorite. I wonder if the prices will go up on the resale/secondhand market.

Lynnie
Lynnie
7 years ago

Oh they definitely will. I agree with you on getting this print on something small.

Bir
Bir
7 years ago

well its over i guess….. i own a Speedy 30 White and in all honesty it is a great bag i dont wear it much it is in fact falshy, but i love it because it incorporates many of the old LV trunks original hardware and details i think this line is brilliant will always be a part of my and the worlds handbag history. and i think that it really does have something very POP and artlike that i just LVOE

Carl Wenrich
Carl Wenrich
7 years ago
Reply to  Bir

I’m with you, Bir! Love my Multicolore!

Edia
Edia
7 years ago

We have multico on display all the time tbh

Amanda Mull
7 years ago
Reply to  Edia

Well, the party line from Louis Vuitton seems to be that stores don’t, or at least shouldn’t.

Edia
Edia
7 years ago
Reply to  Amanda Mull

Rly? The thing is though, just like u pointed out, a lot of customers dont know about the line. So if we dont have it on display we wont sell it.
I didnt know about the restrictions though, i have to say

K
K
7 years ago

I never want anything from this line before, but since it’s discontinuing, suddenly, I find it beautiful and start collecting whatever I can find in multicolor.

PetiteandPretty
7 years ago
Reply to  K

It’s so true

margaret_davis3
margaret_davis3
7 years ago
Throfew
Throfew
7 years ago

Media Work 698.77$/day

>

http://www.BestMedia Point Network//Digital//money

L.O.
L.O.
7 years ago

Love this comment. WHere I grew up, Savannah, GA, there were so many fake ones walking around. You could go to a gas station and buy one. I do remember it being the hottest bag at the time.

Cbl
Cbl
7 years ago

The white speedy SO reminds me of Jessica Simpson on Newlyweds

buffmom33
buffmom33
7 years ago

I have a multicolor Wallet in white and I love it especially for spring and summer but was never really drawn to the bags as Damier Ebene is my favorite print for that!I”m sure a lot of my die hard LV lovers will miss this line though 🙂

GG Pastel