Louis Vuitton has always had one of the more comprehensive websites of the major handbag brands – it’s always had e-commerce, and even for pieces not sold online, prices and color options were generally available for shopper’ perusal – but it’s never been one of the more functional of fashion’s branded sites. Thanks to Nicolas Ghesquiere and his new vision for the brand, all that has changed. Please say the appropriate thank-yous to the deity of your choice.

If anyone on Earth hated Louis Vuitton’s old website more than I did, it was probably some poor Vuitton employee that was required to use it every day; I simply visited once or twice a week, and rarely did I not find something that was buggy or broken. It was slow, non-intuitive and cumbersome to load even on my super-speedy and up-to-date work computer, but much have that has been fixed.

Ghesquiere has done quite a bit to refocus the Vuitton aesthetic in his time at the brand, and much of that has been by way of simplification. LV will never be minimalist, but Ghesquiere’s always had a knack for stripping away unnecessary things, and you can see that in not only his designs, but also the ad campaign and now the website that have come along to represent them.

The new site has largely the same features as the previous one, but without as much bulky, slow-loading, buggy Flash animation. Bag photos are big and clear, with white backgrounds instead of the previous colors, and switching between colorways and sizes in a single bag takes far less loading time.

Best of all, the motion sickness-inducing carousel for browsing bags in a particular category is gone; instead, shoppers can simply scroll up and down through thumbnail listings, as basically every other retail site allows us to do. For Vuitton, whose online experience has been so bad, for so long, it feels practically revolutionary.

Check out some stills of the site below or test it out for yourself at LouisVuitton.com.

Louis Vuitton New Website 1

Louis Vuitton New Website 2

Louis Vuitton New Website 3

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Share Your Thoughts With Us

  • kn

    I really am praying to a deity!
    This website slowed down my super-speedy mac like nobody’s business!
    I feel a little like dancing… :D

  • AshleyG

    Oh I’m so glad you wrote about this because I wanted to comment on it the other day and couldn’t find an appropriate post! Is it terrible that I STILL don’t like it though?? But, I don’t hate it. Which, compared with the way I felt about the old site, I guess “not hating” it actually equates to love!

  • LVProblem

    The new site isn’t any better. I think its actually worse!

  • bk

    What happen to buying directly from online store?

  • Zezza

    Love it ….. Omg It is about time. The products look deliciously more clearer and presented in their lux state as the brand should be. Much easier to see other line variations of the same product which was my frustration. Well done Nicolas.
    PS. You get more info out of their website than the sales assistants ….. That’s another story!

  • Joana Richard

    Its the worse! I cant get enything right…

  • Babs411

    It’s horrible! Ack! I hate it!

  • loveislv@yahoo.com

    The new site is even worse!! The old design had all the handbag/SLG options nicely displayed on the left-hand side of the webpage for us to do the filter and see the selected items so much more easy!

  • Beautiful
    • KathyBTurner


  • Newyorking

    The new site is much much worse, I can’t believe LV changed it for the worse. The old site allowed filtering by category, now I can’t find half the stuff. No filtering options. Pages load very slowly. Why did LV change its site if its not going to be better? Ugh.

  • PJGambler

    I don’t like it-cannot operate it as well as the former site. Cannot select style and see options as to size, material, etc. as I could before.

    • Suzanne

      I agree

  • Suzanne

    I can’t find anything on the website now!!!!!!! Where did all of the bags go? The categories are so confusing as well… :(

  • WeldGerda

    Site zabour, i’m in love

  • The graphics and photos look better, but the organization is a bit frustrating. As a consumer it is frustrating when you can’t filter or sort in ways you desire. Almost there, but not quite.

  • LuluB

    This site is terrible. I can’t believe that it is for such a luxurious product. There should be images of every bag on a person so you can see how it looks. Even sites like Rue La La do this. Plus, no categories to search by?

  • zarah

    Wow,What a wonderful collections you have.I just like it.Thank you for your sharing.
    Bizbilla B2B portal

  • Roswithaeffi Roswithaeffi

    nice look to all images . special i like red and black hand bag . then i need more collection.
    roswithaeffi from bizbilla

  • dapne

    God I hate their website so much. It is USELESS.

  • post is very old but still these evergreen collection can enhance your lady love.

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