Although it feels like the Neverfull has been part of the handbag world forever, it’s not quite two decades old. Debuting in 2007, Louis Vuitton struck gold with the Neverfull. A modern take on the classic shopper tote, a shape that every bag lover needs in their rotation, it became an immediate hit.
Nicholas Knightly, former director of leather goods design, spoke about the bag’s creation in ‘Louis Vuitton City Bags: A Natural History’, citing, “We didn’t have a bag for going to the beach, working, shopping, carrying baby equipment. The Neverfull is all of that combined.”
What the team couldn’t have predicted then was the massive success that the Neverfull would go on to see. It has remained a cornerstone design for the House, reinvigorated season after season. Rumors of its impending discontinuation even sent social media into a tailspin.
The Neverfull is one of those bags that seems to be everywhere, but it remains just as relevant as ever. With the Neverfull fully in its fashion era, there’s no time like the present to discuss why the Neverfull deserves a place in your closet.
Reasons to Love the Neverfull
- Unmatched versatility for every lifestyle. The Neverfull comes in multiple sizes, ranging from a BB size to the largest, the GM, and each one fills a specific need. From the perfect work or errands bag to the ideal travel companion, there’s a version to suit each lifestyle. The PM size can comfortably fit an iPad, but for a laptop, the MM size is ideal. The GM size is excellent for an under-the-seat carry-on option—I used mine this way for many years. While many have been quick to critique the bag’s open interior, its sides are designed to cinch, keeping the contents of your bag secure.
- Quality designed to withstand wear and tear. Initially created for use on trunks and other travel bags, Louis Vuitton’s coated canvas is one of the most durable materials in the handbag world. Water-resistant and fairly scratch-resistant as well, coated canvas is designed to last. While the Neverfull’s thin straps may look delicate, they are actually reinforced with double stitching and can carry more than 100 kilos of weight.
- An effortless classic that will never go out of style. No matter which version you opt for (personally, I love the classic Monogram), the Neverfull is an everlasting icon that has proven itself to stand the test of time. It strikes the perfect balance between casual and elevated, seamlessly melding fashion and function.
Sizes, Colors, and Price Info
Over the years, the Neverfull family has expanded, with new sizes and renditions added to its extensive lineup. Each season, novelty and limited-edition items are offered, often as part of capsule collections or collaborations, such as LV x TM.
Sizes: BB, PM, MM, GM
Materials: Monogram, Damier Ebene, and Damier Azur Canvas, Epi leather, Monogram Empreinte Leather, Smooth leather outside/Canvas Inside (Neverfull Inside Out).
Price Information: The BB starts at $2,040, the PM starts at $2,100, the MM starts at $2,170, and the GM starts at $2,240.
Size Comparison
Celebrity Fans of the Louis Vuitton Neverfull
I think every woman at Target agrees with you.
I genuinely don’t understand why this comment was taken negatively?? We all or most of us (women) go to target at some point, some more some less, it’s just meant to say that most women agree that Neverfull is a useful and functional bag IMO
exactly my point. thank you.
Response is both immature and not understandable.
Are you judging women in Target?
no. i go to target a lot.
I think it is tacky. It is just a logo overexposure.
For people that feel as you do, they make bags without the “logo overexposure”. It would be a very boring world if we all liked the same thing.
I’d been an LV lady for over 25 years. Never owned a neverfull because they are everywhere. However, this year I was minding my own bizness in the LV boutique and the SA comes out with the navy leather inside out MM neverfull and plops it in my lap. I believe there was a magic spell on it. I immediately fell in love , bought it immediately and have been using it ever since. I now understand the passion for this bag. Took me a while.
Welcome to the Dark Side
“magic spell” love this
So true! Useful and durable. I have used mine as a travel bag and a beach bag, still looks new. I opted for the version with the brown leather, not a fan of vachetta leather.
I love, have always loved, and will always love the Neverfull! It is such a practical bag, especially in the MM and GM sizes. I also love the fun, seasonal issue designs that go well with a tote, and might be too whimsical on a smaller shoulder or handheld bag. Now that LV is collaborating with Formula 1, I am hoping for a Formula 1 Neverfull collab. Fingers crossed!!!
Hold on…an F1 collab? How have I not heard of this? I’m aware of course of their sponsorship of the series but there’s a bag collab…omg.
Oh sorry! I guess I used the wrong phrase! I was just referring to the sponsorship of LV with F1. I’m hoping that will lead to a bag collaboration, but I haven’t heard anything about one, just my wishful thinking!
I have an MM in the black empriente leather bought about three years ago. Love it, particularly for travel. Big enough for my laptop, wallet, phone, and travel kit (baggies with lip gloss, eye drops, emery board, moisturizer, power cords, etc.) Fits neatly under plane seats, carries easily through the airport, rests nicely on my roller bag, and wears like iron. I see lots of these bags, usually in the original monogram canvas, at the mall and around town and they always look good. Zero regrets on this purchase. Next up either the Madeleine BB in black empriente or the Multipass in monogram.
I have an MM in the canvas monogram and it’s one of my top five favorite bags in my collection! So pretty and functional!
For me, the dupes have oversaturated this market and then I think why pay $2500 for a bag that has been replicated for about $150 in probably similar, if not better, material. Then you are paying for the flex and is a Louis Vuitton neverfull still a flex?
I love the style and sizes. My problem is the vachetta, especially around the top. It is so thin that it cracks from all the movement, no matter how well you keep it moisturized. I have actually stopped purchasing LV bags that have the thin vachetta edging.
functional yeah?? All my friends who uses this never find things in bag is hideous. They seems always struggle to find stuff 😂
They need to purchase an organizer insert for their bag. It also helps your bag maintain it’s structure. You can find them on Amazon. I have purchased inserts for many of my bags.
Much prefer Goyard.
Never go out of style? I rarely see people carrying it.
And I don’t go to Target whatever that comment meant
I live in Naples FL and I see it often.
This is not a bag that I use on the regular. I use it when I travel and when I need to carry more than my usual. It is useful and durable but for me occasion specific.
go to target. i never see it either. but at target they are everywhere. i’ve lived in 3 states in 3 years and true in all.
Why does this bug you so much? You have left 3 comments. Why do you care what bag someone else carries? Like there is shame in carrying a $2k bag vs. a TJMaxx black hole. As the article stated it’s great for running errands and carrying little kid gear. You seem intent on snarking on these women for simply liking a classic designer bag that’s useful and that has stood the test of time. I wish I could say that about some of the designer bags I’ve purchased over the years. Get a life and stop being such a snob. Maybe you should call LV and ask them to put a limit on the number of Neverfull bags they sell because it seems to interfere with your Target shopping.
She’s very insecure. It’s pretty obvious.
you’re a target hater?
i didn’t read all that – but sorry I triggered you.
You can’t see why? You’re comment was just so unnecessary, pretentious and rude. The better comment would have been that you just see too many of them everywhere. I agree with that, however, there is a good reason for it. It is one of LVs most durable and useful bags. The price point is not over the top (for an LV bag). I am not triggered, it’s called sensitivity. If you don’t have something nice to say, keep it zipped.
Garcelle Beauvis needs a new Bag. Looks so trashy!!
would LOVE LOVE a F1 Coolab!!!! PLEASE!!!!
I love the neverfull bb, can switch the straps into another version for more elegant looks.
The Neverfull was my second designer bag but the first bag that I bought at Louis Vuitton. I really love the bag but it’s so uncomfortable to wear. It’s sitting in my wardrobe for a long time now, but I could never sell it