Louis Vuitton

Is the Louis Vuitton Neverfull Being Discontinued?

The rumor mill is swirling with news on the beloved tote

The handbag rumor mill ebbs and flows with activity, typically revolving around price increases, new drops, and bags being discontinued. But this latest rumor has people talking because one of the most beloved bags, the Louis Vuitton Neverfull, is rumored to be on the chopping block for being discontinued.

Rumors vs. What is Actually Happening

Members of the PurseForum reported this news last week, when a few posted to ask others if they had heard the news of the Neverfull being discontinued. After pages and pages of discussion, many saw that the Neverfull is now marked as “Notify Me” for availability versus add to cart, a new development in the typically readily available Neverfull.

After talking to sales associates and looking into this further, it is not that the Neverfull is being discontinued; rather, Louis Vuitton is taking a new tactic with its famed bag. Louis Vuitton now will have a waitlist for the Neverfull, and it appears you’ll only be able to purchase in-store. The waitlist is rumored to be about 2-3 months, and once the bag becomes available, you will be notified and need to pick up the bag within 24 hours. Otherwise, risk it being sold to the next person on the list.

Louis Vuitton Neverfull Notify Me
The Notify Me call-to-action button on LouisVuitton.com

Another important thing to note is that this change is happening to the Neverfull, which is part of the permanent collection, not the seasonal renditions. If you are looking for monogram LV canvas, you will need to be placed on a waitlist, but the other seasonal bags that are released will be available online and in-store.

Why the Waitlist?

While Louis Vuitton monogram canvas bags are some of its best sellers, the brand is also working toward pushing more of its all-leather bags and wants to become more exclusive as a whole. Part of exclusivity is the notion of scarcity, and brands tip-toe the line of offering enough items to keep customers returning while not over-saturating the market.

Many view Louis Vuitton canvas bags as the ideal bag to start off a collection, and rightfully so. Not only are these bags classic from a House name, but they are also typically far more affordable than their leather counterparts. The addition of a waitlist will allow these bags to still be coveted pieces but will help keep the brand allure at the same time.

The Future of LV Canvas

Louis Vuitton Monogram Canvas is arguably the most recognizable house print, combining the heritage of the house along with innovation, design, and timelessness. Louis Vuitton’s son, George, designed the LV monogram canvas in 1896 to detract imitations of the brand’s designs.

Though LV canvas feels more ubiquitous at this point, it is still richly steeped in history and luxury from the house. To further that, LV is trying to pull back on the ready availability of one of the most carried designer bags, the Neverfull, to test the waters. If this is successful, you may notice other permanent collections of Louis Vuitton bags go the same route.

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Mia
Mia
1 year ago

It seems odd to try to create a demand for a bag that has already over saturated the soccer mom market.

Christina
Christina
11 months ago
Reply to  Mia

By limiting inventory, creating a 2-3 month waitlist and increasing prices, it should slowly eliminate the soccer mom market. People buy luxury goods to feel like they’re accomplished and “better” than everyone else (it’s a sad yet totally true fact, otherwise, they’d walk around in a plastic grocery bag and be totally happy, so let’s not pretend)…..And when people see a particular bag on every Tami, Diane and Harriet, it doesn’t become something they’d want (think those awful velour Juicy Couture tracksuits and anything Dooney & Bourke circa 90’s-00’s)

Humans, and virtually every purse blog subscriber will always secretly live by “keeping up with the joneses” mindset (this gal included, at least I’m honest) And we will always want something not everyone has. And when everyone starts popping up with the same bag, our utter shallowness will compel us to seek something “better.” Hence, this move by LV is a good strategy to avoid cheapening their brand even more.

ECW113
ECW113
4 months ago
Reply to  Christina

I echo everything you said. Now I need for Chanel, Hermes to Join

Shutyourfaceup
Shutyourfaceup
11 months ago
Reply to  Christina

I like those Juicy Couture tracksuits.

Jadorelamode
Jadorelamode
1 year ago

Ubiquitous or not, I love this bag – joined the waitlist when it debuted, I think 2006? Anyway, love it and at this point it “owes” me nothing. It is and has been my go to travel bag for years and I personally love seeing it everywhere. Why is seeing something every where such a “scorned” thing? IT’s functional, the quality is amazing and it’s so easily cleaned… oh and it holds everything. Why would the masses NOT want a piece that checks so many boxes. Ok, comments/rant completed.

ECW113
ECW113
4 months ago
Reply to  Jadorelamode

Same Here… But now any and everyone Has one

Sick of you ppl
Sick of you ppl
9 months ago
Reply to  Jadorelamode

I’m happy this is happening, when the FS/Tax crew purchased the “Starter Neverfull I cringed’”
It doesn’t feel the Same for the deserving as myself!! “My opinion “

Leissa Nazzareno
Leissa Nazzareno
11 months ago
Reply to  Jadorelamode

Agree 100%. I love my Neverfull (s)! Definitely my go to.

Sarah
Sarah
1 year ago
Reply to  Jadorelamode

I 100% agree. I hate that attitude, it is “everywhere” for a reason.

Tiffany
Tiffany
1 year ago

It’s an interesting strategy for a bag that feels like it is already everywhere (like to trying to put the genie back in the bottle). I could better understand this approach for new designs or those that are less prevalent.

Jb
Jb
1 year ago
Reply to  Tiffany

I don’t see this bag everywhere. I often see LV canvas in general only because it’s so recognizable but not the neverfull so much. I think the airport is where I see it the most. I have one, i like it but never use it. I do still love the monogram canvas.

ECW113
ECW113
4 months ago
Reply to  Jb

Interesting I do see it everywhere, but I only use it when traveling. Which is often. I have 2. LV Canvas and Damier

Kimberly
Kimberly
1 year ago
Reply to  Jb

It feels like I see it everywhere at the airport but not so much other places. I do think soccer moms that need a big tote carry it too. I don’t see it as an everyday bag, but more like a bag to tote a lot of stuff around….

Athena
Athena
1 year ago
Reply to  Jb

Even my husband knows what the Neverfull is because it is EVERYWHERE! You can’t walk through a kids sports/school event or airport without seeing a dozen. (Despite many being terrible fakes.)

Mia
Mia
1 year ago
Reply to  Athena

Or the mall.

Emilie Jolie
Emilie Jolie
1 year ago

No matter what anyone says, Louis Vuitton has successfully made a deliberate upmarket move for the past decade or so. Their leather bags are more popular than ever. Instead of buying three or four bags a year, when I started my collection 25 years ago, I now buy one with a similar budget. But I still love the brand and I really appreciate the way it has managed to remain at the top despite its undeniable and immense success and popularity.

Sarah
Sarah
1 year ago
Reply to  Emilie Jolie

I just can’t help but love the classic canvas bags more.

Antonia
Antonia
1 year ago

I for one would not be sad if they got rid of the Neverfull, I was never a fan as I don’t like those super thin straps. I can’t imagine getting on a waitlist for this bag!

Tara
Tara
1 year ago
Reply to  Antonia

The all in has more comfortable straps plus a zipper . My NF GM were my go to everyday bag until I got the all in

MJM
MJM
1 year ago
Reply to  Antonia

Same, but for me really any bag.

Shelly
Shelly
1 year ago

I’ll never understand why this is an airport bag. It doesn’t have a zipper! Go ahead, shove it under a plane seat and things may fall out. I have a totally for the same purpose and it’s a MUCH better bag imo. Sounds like they want to get rid of the popularity because its a lower priced bag. Like many said, they won’t wait for it. Exactly! Just spend another $500-$1000 and buy something else. Way too many will fall for their tactic.

Sarah
Sarah
1 year ago
Reply to  Shelly

It’s an airport bag because you can easily put in your eReader or book, iPad etc and grab them back out without much effort. Absolutely the best. But I don’t know why ppl say the GM is a great airport bag. It’s not! I bought mine for that reason but they don’t fit under plane seats! I had to really push mine under and it left marks on the top of the leather. So only MMs work well in my opinion.

Jade
Jade
1 year ago

I miss the good ole days when you could get a Neverfull from the website for $600-800. Not worth the prices now IMO.

Becky Givens
Becky Givens
1 year ago

The tactic of only being able to buy within 24 hours of your spot on the waitlist is really unfair to real customers that live in markets where there is not an LV brick and mortar store. The same is true for Chanel where you can’t even talk to a Sales Associate over the phone.

HotSundae
HotSundae
1 year ago

This reeks of snobbishness to me. They’re hoping “undesirable” customers who might stretch to buy one of LV’s cheaper bags will be deterred and feel too self-conscious to go into the store and ask to be put on a waitlist, and thus the bags will only be carried by customers who “fit the profile.” It’s elitist nonsense. The perceived exclusivity of the LV monogram is a ship that has long since sailed. They should be grateful anyone still wants to buy this ugly overpriced coated canvas for a premium price at all.

P S
P S
11 months ago
Reply to  HotSundae

I definitely agree that it’s snobbish though I don’t think people are self-conscious about being on waitlists since a lot of products require it these days. I think they’re snobbish because they want to eliminate one time customers or people looking for entry level bags. Seeing as the low and middle class spend tons of money on luxury products, I think it’s a horrible strategy. If they’re looking at it from a business perspective, it doesn’t make sense in the long term. I’m sure people will say the upper crust of clients will make up the loss of revenue, but I’m not so sure seeing as the quality is not up to par these days. Buying luxury used to mean buying something of quality, not buying something simply because it’s expensive. And although the canvas is my favorite, I agree that they should be thankful they can even sell it with how overpriced they are. The profit margins are astronomical at this point.

Gail
Gail
1 year ago

I bought a LV NF GM in 2009 for $780. Over 2k for the MM shown above is beyond laughable. And since I bought mine with 2009 quality, it is still used today.

Holls
Holls
11 months ago
Reply to  Gail

That’s the same price I bought mine for from the LV Store at the Bal Harbor Shops in Miami in 2009. Other than the straps being darkened from wear and tear, it is still in excellent condition. I have put the bag through all kinds of traveling and weather and it is sturdy for sure.

Corylynn
Corylynn
11 months ago
Reply to  Gail

Me too. I bought my NF GM in 2008-2009 for $780 from Saks in Boca Raton. I love how sturdy it is. i never worry even though it rains almost every day here (Fla) in summer afternoons. I’m hard on bags (& shoes) but definitely don’t have to baby this baby!. Should be also called the NeverRuined! I fly with it, cover the open top with a jacket & use it as a pillow

Kalista
Kalista
11 months ago
Reply to  Gail

I got my epi leather MM in 2013 for about 2k. I use it very often and it’s still in almost prime condition. To see that the CANVAS is now over 2k? Wow.

Tara
Tara
1 year ago
Reply to  Gail

I got my GM when it was first released for $600 and I still have it and use it !

Yamile Carpio
Yamile Carpio
1 year ago
Reply to  Gail

I have 2, monogram LV and Damier Azur. When I bought them in 2011-2012 they were around $900, still wear them heavily up to this day. Can’t say the same about today’s quality

Lala
Lala
1 year ago

So I would have to *wait* for the most over-saturated and over-replicated bag on the market? Nah, I’m good.

Lala
Lala
1 year ago
Reply to  Lala

Also, before you come for me: I have this bag. I use it everyday as my work tote. I love it and I actually love seeing it all over the place, but… to me, it’s not a wait-list worthy bag.

Holls
Holls
11 months ago
Reply to  Lala

I agree. I have one and I stopped using it a couple years ago because everyone and their mother had one.

Sarah
Sarah
1 year ago

I’ve seen this info going around but did anyone watch Marquita LV’s video on YouTube last night? She called LV client services multiple times and each associate told her the bags are being discontinued and no longer produced at all. She plays a recording of the call where the associate says they are changing the Neverfull, resdesigning it and releasing it under a new name..

10chris10
10chris10
1 year ago
Reply to  Sarah

If that’s accurate, then I’d certainly wait for a re-design. More interior pockets and possibly even less stainable leather straps than the vachetta would be a nice start, IMO. I found those flat pochettes useless and sold mine first thing. And there’ll always be some of the original design floating around in the resale market.

MJM
MJM
1 year ago

I only have 3 and they are all special release. I think it’s a great bag but I see a lot of them where I am, usually in DE or DA. I just sent the monoglam back because it felt very plasticky and I was afraid of cracking, yellowing or melting in SW FL heat. I wouldn’t wait 2-3 months for any bag. I love monogram and if I really think I want a NF I can order a World Tour with one sticker and get the black straps which looks better IMO.

Hope
Hope
1 year ago

I love the classic canvas – it’s a shame they are going the leather route. I will miss the original LV canvas but I fear it will be totally gone in the next few years

Holla
Holla
11 months ago
Reply to  Hope

Canvas will never go away. This kind of speculation comes and goes every couple of years… just check the forum.

DeeSFO
DeeSFO
1 year ago

The Nano Speedy and Speedy 30 are also listed as “Item Unavailable” and “Notify Me”. Apparently not just the Neverfull. Likely more of their canvas items will be sold this way, seems kind of too late as these bags are already everywhere. Creating fake demand

Emily
Emily
1 year ago

It feels familiar.. like what LV did with the toiletry pouch 26. I bought a 26 for my mom at the airport in 2020 for 280 pounds (In London). It was then unavailable to be purchased online and hard to find anymore and went off the market for a few months. It is now “redesigned” with the added tiny strip of black leather but the price is now 770 pounds..(May 2023). 175% price increase in 3 years.. arguably even more egregious than Chanel’s price increases, just at a lower starting point. I’d imagine there will be a huge price increase to the neverfulls coming quickly. The classic monogram bags seem to not lose any demand. They are priced low, and they can’t just put the exact same product back out with a 200% price increase so need create demand/scarcity to justify price increases. I’m wondering if making them unavailable online and available in store only buys them time to increase prices before customers can buy the bags at the old price. Also if there are waitlists they can track and control their exclusivity better and supply only the amount of bags that are in demand. Or less of them it that’s what they want.

Fabuleux
Fabuleux
11 months ago
Reply to  Emily

To be fair, the new TP26 features much more than two tiny strips of leather. The interior is also totally different, etc.

TP26 was a leftover from decades earlier and it wasn’t priced in a way that was logical with the rest of the catalog. The move to discontinue, redesign, and reprice makes total sense from a business perspective.

I understand customers are better that one of the cheapest options is gone, but that’s life. Louis Vuitton has done it with many other items over the years.

Ella
Ella
11 months ago

I have two Neverfulls and they are good workhorse bags but honestly if they discontinue them so be it. So over all of this elitism. If brands like Chanel, LV etc. drive up prices and introduce other ways to exclude the non super wealthy consumer great! There are more normal folks than super wealthy ones and frankly and I for one can find other things to spend my money on.

Slim
Slim
1 year ago

I just sold my GM Damier Ebene, purchased in Cannes, France over 5 years ago. My only regret was not keeping the pouch for passport usage. I made a nice profit because the bag look brand new. I didn’t carry much because I was tired of seeing it at the airport, grocery stores, nail salons, etc. I work horse bag for travel is my Prada.

Sarah
Sarah
1 year ago
Reply to  Slim

Seeing them doesn’t bother me. I love mine so much, so who cares. If I had a Range Rover and suddenly so did a lot of other ppl, well, great for us all.

Kristina
Kristina
1 year ago
Reply to  Sarah

Hating popular things dosen’t make you an interesting person😉

Eva
Eva
1 year ago
Reply to  Slim

I just bought Louis Vuitton Giant Monogram Empreinte Neverfull MM in black and got rid of Grand Palais. So happy about the change. It is great everyday shopping bag because it is light, so no matter what you load in it is fine. But yeah monogram or damier version is very common at unfortunately too many visible fakes

Chrys
Chrys
1 year ago

Does anyone really know what’s going on…these bags are available on EU site on order with x weeks for production, some claim they were told full discontinuation for a relaunch, others that it’s a strategy to sell more…these bags are so counterfeited/bought on 2nd hand it would make sense to tweak them and relaunch them…people keep on selling the pochette, if I’m LV, I remove it in new version, add a couple of pockets or a built-in one on top of the zipped on, and add a few d-rings and maybe a bag charm so that I can sell more bags to those already having a NF😉

Sarah
Sarah
1 year ago
Reply to  Chrys

I don’t think anyone really does know what’s going on. There was a YouTube video posted last night with an LV client services advisor saying what you just mentioned.. discontinuation with a relaunch after a redesign.. Don’t think anyone has confirmation of this whole waitlist thing.

I myself contacted my SA on Monday saying I was looking for a certain Neverfull and she said yep, have it, and now it’s in the mail on its way to me. So no waitlists exist yet..

Sarah
Sarah
1 year ago

There is one NF I didn’t have so I contacted my SA on Monday and she just said yep, have that available and she shipped it right out to me. So, no waitlist yet if they do in fact plan to do that…

Tamara H
Tamara H
1 year ago

It’s good what Louis Vuitton is doing. I have been a client of Louis Vuitton for almost 40 years. Everyone bought the Neverfull. So they are quite popular among the younger generation. But Louis Vuitton should only have in store purchase . That’s what Sales associates are there for.

Niroro
Niroro
11 months ago
Reply to  Tamara H

Unfortunately in some stores there are still SAs that seem to have forgotten what is in their job description which I assume is selling, customer service and retention. If your appearances doesn’t fit they are very arrogant 🙁 if I am a customer I expect politeness and also product knowledge.
The store close to my location doesn’t offer both, I’m addition it’s also quite small with little product. Therefore I prefer to purchase online or when I’m traveling at different stores. Having to say at most of these stores abroad I have met some great SAs polite and very knowledgeable.

Seagreen20
Seagreen20
1 year ago
Reply to  Tamara H

I assume you are aware some people don’t live near a store?

Susan Newman
Susan Newman
1 year ago

According to the manager in Louis Vuitton london, there have been so many counterfeit bags being made they are going to be making more leather and going to try and get rid of the canvass. I’ve heard it from 2 sources now in 2 different shops. Not sure that’s a good idea as the canvas is iconic. So hold onto your vintage pieces!!

Valerie Kiwi
Valerie Kiwi
11 months ago
Reply to  Susan Newman

This is completely ridiculous. Louis Vuitton would never “get rid of canvas.”
1) It’s hyper profitable.
2) It’s the whole reason first-time buyers walk in the store. It would be like Chanel no longer making tweed jackets.

Canvas bags will always be a huge part of the Louis Vuitton offering—they’ll just continue to get pricier.

azure5
azure5
11 months ago
Reply to  Susan Newman

Canvas is lighter and much more serviceable than leather. This is why the monogram has been regarded as a ‘workhorse’ bag.
The only improvement would be eliminating the vachetta leather, but then again it was always supposed to be replaced as part of the luggage tradition.
They are doing this elitist rubbish at the worst possible time: a massive recession worldwide. They’ve got tin ears and made so much money out of the brand that they deserve to make some losing moves. It’s serious idiocy. They cannot afford to lose the custom of the middle and lower classes it’s aspirational purchasing.

vina
vina
1 year ago

This bag is everywhere and has been counterfeited many times over. All this does is drive up the price on resale sites, which is always fun to check out because people are reselling these bags over retail

Roos
Roos
1 year ago

Is this only happening in USA? Because here in Holland, all NF are still available for order online.

erika p
erika p
11 months ago

I am about 3 hours away from the nearest store so if they remove canvas from their online store I will have to buy it from a 3rd party seller.

Lianne
Lianne
11 months ago

So, they want to limit to only people who live close enough to a store to travel to pick up a bag? Pretty limiting. No thanks, I’ll stick with my Fossil totes.

Sam
Sam
11 months ago

It’s still available but to order from my country’s LV website. Maybe they want people to buy their leather instead of canvas. Otherwise if neverfull is gone for good, goodbye then..

Anjum Hameed
Anjum Hameed
11 months ago

The greediest of all designers at LV is without doubt Nicholas Ghesqueire..and also one of the worst..

Fabuleux
Fabuleux
11 months ago
Reply to  Anjum Hameed

Greediest? LMAO Ghesquière has nothing to do with product pricing.

Fkjhf
Fkjhf
11 months ago

So why did the price increase?