The handbag rumor mill ebbs and flows with activity, typically revolving around price increases, new drops, and bags being discontinued. But this latest rumor has people talking because one of the most beloved bags, the Louis Vuitton Neverfull, is rumored to be on the chopping block for being discontinued.
Rumors vs. What is Actually Happening
Members of the PurseForum reported this news last week, when a few posted to ask others if they had heard the news of the Neverfull being discontinued. After pages and pages of discussion, many saw that the Neverfull is now marked as “Notify Me” for availability versus add to cart, a new development in the typically readily available Neverfull.
After talking to sales associates and looking into this further, it is not that the Neverfull is being discontinued; rather, Louis Vuitton is taking a new tactic with its famed bag. Louis Vuitton now will have a waitlist for the Neverfull, and it appears you’ll only be able to purchase in-store. The waitlist is rumored to be about 2-3 months, and once the bag becomes available, you will be notified and need to pick up the bag within 24 hours. Otherwise, risk it being sold to the next person on the list.
Another important thing to note is that this change is happening to the Neverfull, which is part of the permanent collection, not the seasonal renditions. If you are looking for monogram LV canvas, you will need to be placed on a waitlist, but the other seasonal bags that are released will be available online and in-store.
Why the Waitlist?
While Louis Vuitton monogram canvas bags are some of its best sellers, the brand is also working toward pushing more of its all-leather bags and wants to become more exclusive as a whole. Part of exclusivity is the notion of scarcity, and brands tip-toe the line of offering enough items to keep customers returning while not over-saturating the market.
Many view Louis Vuitton canvas bags as the ideal bag to start off a collection, and rightfully so. Not only are these bags classic from a House name, but they are also typically far more affordable than their leather counterparts. The addition of a waitlist will allow these bags to still be coveted pieces but will help keep the brand allure at the same time.
The Future of LV Canvas
Louis Vuitton Monogram Canvas is arguably the most recognizable house print, combining the heritage of the house along with innovation, design, and timelessness. Louis Vuitton’s son, George, designed the LV monogram canvas in 1896 to detract imitations of the brand’s designs.
Though LV canvas feels more ubiquitous at this point, it is still richly steeped in history and luxury from the house. To further that, LV is trying to pull back on the ready availability of one of the most carried designer bags, the Neverfull, to test the waters. If this is successful, you may notice other permanent collections of Louis Vuitton bags go the same route.