Is the Louis Vuitton Neverfull Being Discontinued?

The rumor mill is swirling with news on the beloved tote

By Megs Mahoney Dusil • May 23, 2023 • Last modified May 26, 2023

The handbag rumor mill ebbs and flows with activity, typically revolving around price increases, new drops, and bags being discontinued. But this latest rumor has people talking because one of the most beloved bags, the Louis Vuitton Neverfull, is rumored to be on the chopping block for being discontinued.

Rumors vs. What is Actually Happening

Members of the PurseForum reported this news last week, when a few posted to ask others if they had heard the news of the Neverfull being discontinued. After pages and pages of discussion, many saw that the Neverfull is now marked as “Notify Me” for availability versus add to cart, a new development in the typically readily available Neverfull.

After talking to sales associates and looking into this further, it is not that the Neverfull is being discontinued; rather, Louis Vuitton is taking a new tactic with its famed bag. Louis Vuitton now will have a waitlist for the Neverfull, and it appears you’ll only be able to purchase in-store. The waitlist is rumored to be about 2-3 months, and once the bag becomes available, you will be notified and need to pick up the bag within 24 hours. Otherwise, risk it being sold to the next person on the list.

The Notify Me call-to-action button on LouisVuitton.com

Another important thing to note is that this change is happening to the Neverfull, which is part of the permanent collection, not the seasonal renditions. If you are looking for monogram LV canvas, you will need to be placed on a waitlist, but the other seasonal bags that are released will be available online and in-store.

Why the Waitlist?

While Louis Vuitton monogram canvas bags are some of its best sellers, the brand is also working toward pushing more of its all-leather bags and wants to become more exclusive as a whole. Part of exclusivity is the notion of scarcity, and brands tip-toe the line of offering enough items to keep customers returning while not over-saturating the market.

Many view Louis Vuitton canvas bags as the ideal bag to start off a collection, and rightfully so. Not only are these bags classic from a House name, but they are also typically far more affordable than their leather counterparts. The addition of a waitlist will allow these bags to still be coveted pieces but will help keep the brand allure at the same time.

The Future of LV Canvas

Louis Vuitton Monogram Canvas is arguably the most recognizable house print, combining the heritage of the house along with innovation, design, and timelessness. Louis Vuitton’s son, George, designed the LV monogram canvas in 1896 to detract imitations of the brand’s designs.

Though LV canvas feels more ubiquitous at this point, it is still richly steeped in history and luxury from the house. To further that, LV is trying to pull back on the ready availability of one of the most carried designer bags, the Neverfull, to test the waters. If this is successful, you may notice other permanent collections of Louis Vuitton bags go the same route.

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Mia

10 days ago

It seems odd to try to create a demand for a bag that has already over saturated the soccer mom market.

Christina

6 days ago

Reply to Mia

By limiting inventory, creating a 2-3 month waitlist and increasing prices, it should slowly eliminate the soccer mom market. People buy luxury goods to feel like they’re accomplished and “better” than everyone else (it’s a sad yet totally true fact, otherwise, they’d walk around in a plastic grocery bag and be totally happy, so let’s not pretend)…..And when people see a particular bag on every Tami, Diane and Harriet, it doesn’t become something they’d want (think those awful velour Juicy Couture tracksuits and anything Dooney & Bourke circa 90’s-00’s)

Humans, and virtually every purse blog subscriber will always secretly live by “keeping up with the joneses” mindset (this gal included, at least I’m honest) And we will always want something not everyone has. And when everyone starts popping up with the same bag, our utter shallowness will compel us to seek something “better.” Hence, this move by LV is a good strategy to avoid cheapening their brand even more.

Jadorelamode

9 days ago

Ubiquitous or not, I love this bag – joined the waitlist when it debuted, I think 2006? Anyway, love it and at this point it “owes” me nothing. It is and has been my go to travel bag for years and I personally love seeing it everywhere. Why is seeing something every where such a “scorned” thing? IT’s functional, the quality is amazing and it’s so easily cleaned… oh and it holds everything. Why would the masses NOT want a piece that checks so many boxes. Ok, comments/rant completed.

Leissa Nazzareno

8 days ago

Reply to Jadorelamode

Agree 100%. I love my Neverfull (s)! Definitely my go to.

Sarah

9 days ago

Reply to Jadorelamode

I 100% agree. I hate that attitude, it is “everywhere” for a reason.

Tiffany

10 days ago

It’s an interesting strategy for a bag that feels like it is already everywhere (like to trying to put the genie back in the bottle). I could better understand this approach for new designs or those that are less prevalent.

9 days ago

Reply to Tiffany

I don’t see this bag everywhere. I often see LV canvas in general only because it’s so recognizable but not the neverfull so much. I think the airport is where I see it the most. I have one, i like it but never use it. I do still love the monogram canvas.

Kimberly

9 days ago

Reply to Jb

It feels like I see it everywhere at the airport but not so much other places. I do think soccer moms that need a big tote carry it too. I don’t see it as an everyday bag, but more like a bag to tote a lot of stuff around….

Athena

9 days ago

Reply to Jb

Even my husband knows what the Neverfull is because it is EVERYWHERE! You can’t walk through a kids sports/school event or airport without seeing a dozen. (Despite many being terrible fakes.)

Mia

9 days ago

Reply to Athena

Or the mall.

Emilie Jolie

10 days ago

No matter what anyone says, Louis Vuitton has successfully made a deliberate upmarket move for the past decade or so. Their leather bags are more popular than ever. Instead of buying three or four bags a year, when I started my collection 25 years ago, I now buy one with a similar budget. But I still love the brand and I really appreciate the way it has managed to remain at the top despite its undeniable and immense success and popularity.

Sarah

9 days ago

Reply to Emilie Jolie

I just can’t help but love the classic canvas bags more.

Antonia

9 days ago

I for one would not be sad if they got rid of the Neverfull, I was never a fan as I don’t like those super thin straps. I can’t imagine getting on a waitlist for this bag!

Tara

9 days ago

Reply to Antonia

The all in has more comfortable straps plus a zipper . My NF GM were my go to everyday bag until I got the all in

MJM

9 days ago

Reply to Antonia

Same, but for me really any bag.

Shelly

9 days ago

I’ll never understand why this is an airport bag. It doesn’t have a zipper! Go ahead, shove it under a plane seat and things may fall out. I have a totally for the same purpose and it’s a MUCH better bag imo. Sounds like they want to get rid of the popularity because its a lower priced bag. Like many said, they won’t wait for it. Exactly! Just spend another $500-$1000 and buy something else. Way too many will fall for their tactic.

Sarah

9 days ago

Reply to Shelly

It’s an airport bag because you can easily put in your eReader or book, iPad etc and grab them back out without much effort. Absolutely the best. But I don’t know why ppl say the GM is a great airport bag. It’s not! I bought mine for that reason but they don’t fit under plane seats! I had to really push mine under and it left marks on the top of the leather. So only MMs work well in my opinion.

Gail

9 days ago

I bought a LV NF GM in 2009 for $780. Over 2k for the MM shown above is beyond laughable. And since I bought mine with 2009 quality, it is still used today.

Corylynn

9 days ago

Reply to Gail

Me too. I bought my NF GM in 2008-2009 for $780 from Saks in Boca Raton. I love how sturdy it is. i never worry even though it rains almost every day here (Fla) in summer afternoons. I’m hard on bags (& shoes) but definitely don’t have to baby this baby!. Should be also called the NeverRuined! I fly with it, cover the open top with a jacket & use it as a pillow

Kalista

9 days ago

Reply to Gail

I got my epi leather MM in 2013 for about 2k. I use it very often and it’s still in almost prime condition. To see that the CANVAS is now over 2k? Wow.

Tara

9 days ago

Reply to Gail

I got my GM when it was first released for $600 and I still have it and use it !

Yamile Carpio

9 days ago

Reply to Gail

I have 2, monogram LV and Damier Azur. When I bought them in 2011-2012 they were around $900, still wear them heavily up to this day. Can’t say the same about today’s quality

Jade

9 days ago

I miss the good ole days when you could get a Neverfull from the website for $600-800. Not worth the prices now IMO.

Becky Givens

9 days ago

The tactic of only being able to buy within 24 hours of your spot on the waitlist is really unfair to real customers that live in markets where there is not an LV brick and mortar store. The same is true for Chanel where you can’t even talk to a Sales Associate over the phone.

Lala

9 days ago

So I would have to *wait* for the most over-saturated and over-replicated bag on the market? Nah, I’m good.

Lala

9 days ago

Reply to Lala

Also, before you come for me: I have this bag. I use it everyday as my work tote. I love it and I actually love seeing it all over the place, but… to me, it’s not a wait-list worthy bag.