Under the direction of Jonathon Anderson, Loewe has not-so-quietly crept to the top of fashion lovers’ radar, and its popularity shows absolutely no signs of slowing down. With unmatched expertise thanks to its attention to detail and rich history, Anderson has seamlessly melded that history with a modern, contemporary spirit. Throughout his tenure, he has successfully executed many coveted collaborations, and today, we’re looking at the brand’s latest partnership with On, known for its Swiss-engineered performance running shoes and apparel.
This is not Anderson’s first foray into the world of athletics; Anderson and the Loewe team have partnered with On before. However, this just-in collaboration features a lifestyle shoe, On’s the Cloudtilt, the brand’s first lifestyle sneaker. Loewe has chosen to reimagine it for the latest installment of its partnership, inspired by the endless, expressive possibility of movement.
If you’re a fan of fashion and sneakers, this pairing is not to be missed!
Made to Move
The brand’s CloudTec® Phase technology allows for seamless lightweight movement from heel to toe, with collapsing Clouds that adapt to the wearer’s movement. This partnership is a seamless matching, continuing both brands’ commitments to the exploration of craft and technology. Combining sleek style with unbeatable comfort, the Cloudtilt is designed to be worn all day while providing superior cushioning for your feet and legs.
Movement in Style
Featuring a knitted sock construction with speed laces and dual branding (you’ll find the LOEWE anagram on one side and the On logo on the other), the shoe’s upper mesh is made from 99% recycled polyester, furthering Loewe and On’s commitment to sustainability. Each shoe is completely monochromatic, matching the upper mesh to the shoe’s outer sole, crafted from EVA foam, providing a soft landing while minimizing the use of rubber.
The first drop of LOEWE x On Cloudtilt features men’s tones of white, black, lime green, khaki green, and forever blue, while the women’s colors include white, black, lime green, purple, and navy. New colors will be available as part of drop two coming January 2024. Shop the brand new LOEWE x On Cloudtilt via Loewe now for $490.
