For Fall 2024, photographer David Sims brings to life Jonathon Anderson’s stunning collection. The pieces themselves are works of art, but the just-released campaign images lensed by Sims further amplify their intricacies.
The campaign is straightforward, void of extras like distracting props, letting the pieces do the talking. The campaign sees a mix of still-life images and portraits, which help bring the ready-to-wear to life.
“With its crude directness, the campaign is a study on how characters and their clothes are intimately related.“
LOEWE Global Brand Ambassador Greta Lee wears RTW from the womenswear collection, and images focus on Lee as the subject rather than the garments she is wearing. Relaxed poses highlight movement in the items, allowing shapes, prints, and textures to shine.
Meanwhile, still-life images also feature a realness, carrying over the idea of blunt portraiture. Fresh iterations of new House staples like the Loewe Flamenco Purse and the Squeeze Bag appear staged with a series of objects sitting atop prints by Sims. Loewe Fall 2024 will launch later this summer; view images from the campaign below.
LOEWE FALL 2024
I wish Loewe would come up with newer designs for the coming season instead of modifying existing Squeeze/Flamenco bags. Would love to see something fresher!
The bags and shoes look pretty boring and ugly to me. But the leather jacket is fire!
I agree. The bag at the top of the article looks very old fashioned to me (and I’m Gen X) LOL
Where are Megalogos??
Finally some Loewe bags with big logos. That’s refreshing.
What do you mean?
In a previous post I read comments about Loewe’s mega logos. I always comment that there are models with them like some of raffia and others that do not wear them. These are some examples of bags with a discreet logo. You may or may not like the bags, but as they say in my country, to like the colours.