Hermes StorefrontI can’t decide if this news is counter-intuitive or not, but Forbes is reporting that Hermes will post an increase in sales during the first quarter of 2009, a time when many retailers and brands were feeling a big-time sales crunch. Why is that?

Well, the sales increase isn’t worldwide. Sales fell modestly in Europe and experienced a double-digit decline in luxury-goods-obsessed Japan, but the brand saw increases large enough in non-Japanese Asia to more than make up for decreases elsewhere. The increases were seen mostly in South Korea and China, which many industry watchers regard as somewhat of a Last Frontier of luxury retail.

So what does this tell us? First of all, we should all remember that signs of strength in the global economy probably mean good things for those of us in America. Our economy is incredibly interconnected with those of other nations, particularly China, and we can’t start to make a significant recovery without signs that are trading partners are also ready to move forward economically. Sales increases of luxury goods mean that consumers in other countries feel confident in the direction in which the economy is headed, and maybe a little bit of that consumer confidence will rub off on other markets. Lastly, it’s a good reminder to all businesses that there are still markets out there that are spending money. Finding them may be a challenge, but it can and will be done. So congratulations, Hermes, on a game well played.

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Share Your Thoughts With Us

  • 19yearslater

    Is that bag wearing a little top hat? How cute!

  • Cherie L.

    i have watched hermes stock go from about $70ish in February to over $101 in May. clearly those folks are doing something right in the business and in the product departments — yes, it’s called recession-proof luxury goods.

    can’t beat investing in a bag that only increases in value. unbelievable.

  • Redseouls

    Wow this only makes me want the Bolide even more!!!

  • Eat Smart Age Smart

    This is not surprising at all!!!

    Hermes is only one of a number of high end brands who won’t be affectef by the economy.

    Brands like Prada, Chanel, Coach, Gucci, Vuitton and a number of others that were favoured by the middle class will lose loads of money.

    Hermes won’t feel this … the recession will last for a good 10 years and Hermes will still be making money!

  • Kathy

    Is it true that Hermes won’t accept any order for Hermes Birkin? Even you have money now, it doesn’t mean that you can buy Birkin. Please let me know if I can still buy this bag and how to?

  • hector

    the eat smart age smart precept is so true hermes has not been tempted by commercial and over the top sales or products this makes it strong and smarter than ever class and refinement is the main objective for hermes and so it will prevail even during this period . ……..”time is important” .

  • Candy

    If you want to get a Birkin, you need to go to the boutique everyday. I was able to get mine in 1 week.
    I never purchased any other items, I asked to see a Birkin ( no Birkins, I was told) so I asks to see a victoria. Then I told the SA I really wanted a Birkin. I gave her my # and asked if she would call me when one came in. Hermes policy is first come first serve, they do not hold Birkins. Then I drove over 1 hour everyday and made sure I arrived just before the Boutique doors opened. I walked in and looked in the case. I talked to the same SA , told her I was looking for my Birkin. Sometimes I would go to have a cup of coffee and then come back and take one last look. In 1 week I got my Birkin and the funny thing is the SA was calling me on the phone to tell me the Birkin I wanted was at the Boutique when I walked in the door.
    I purchased my Hermes 35cm birkin black Togo Palladium Hardware on Jan 31, 2008 in Beverly Hills, Ca.
    IF YOU WANT A BIRKIN. Tell yourself that you will get one and you will. GOOD LUCK!!