While price increases are not a welcome aspect of the luxury world, they are a constant. Most brands quietly (though publicity and fans’ comments can’t make it so quiet) raise prices yearly to account for inflation and growth. Typically, Hermès experiences a price increase at the start of each year. Still, unlike some of the other prominent luxury names, Hermès’ price increases of the past have been both expected and reasonable.
The rumor mill is swirling this morning after a post went live and has been widely shared since then, stating that the Hermès leather goods price hike, effective in January, will be 13%, while jewelry will experience an increase of between 8% and 16%.
New Rumored Prices for 2026
Because your mind probably works similarly to mine, you don’t have many questions aside from: what’s that going to mean for the bag I want? We calculated the current Hermès bag prices and applied the rumored 13% increase to determine the impact on the prices.
One other thought that customers have is how this increase will impact the Hermès pre-spend. The notion of the widely discussed pre-spend is that a client must buy a certain amount of other Hermès items before being offered a quota bag, such as the highly coveted Birkin or Kelly.
We will continue monitoring information on this price increase to see what officially comes of it. Currently, you can stay up to date with the active thread on the PurseForum discussing the Hermès 2026 price increase.
| Hermès Bags | Rumored New Price | Old Price |
| Birkin 20 Rainy Day Faubourg | $41,471 | $36,700 |
| Birkin 25 Togo | $14,351 | $12,700 |
| Birkin 25 Shiny Crocodile Porosous | $71,303 | $63,100 |
| Birkin 25 Lizard | $36,160 | $32,000 |
| Birkin 25 Epsom Sellier | $15,029 | $13,300 |
| Birkin 30 Porosus Lisse Sellier | $84,185 | $74,500 |
| Birkin 30 Togo | $15,707 | $13,900 |
| Birkin 35 Togo | $16,159 | $14,300 |
| Mini Kelly Epsom | $11,300 | $10,000 |
| Mini Kelly Lizard | $27,798 | $24,600 |
| Mini Kelly Matte Gator | $47,912 | $42,400 |
| Kelly 25 Epsom Sellier | $14,916 | $13,200 |
| Kelly 28 Epsom Sellier | $15,029 | $13,300 |
| Kelly 32 Togo Retourne | $15,255 | $13,500 |
| Constance 18 Epsom | $10,961 | $9,700 |
| Constance 18 Box | $15,933 | $14,100 |
| Constance 24 Epsom / Brushed HW | $12,769 | $11,300 |
| Picotin Micro Ostrich | $11,865 | $10,500 |
| Picotin PM 18 Clemence | $4,209.25 | $3,725 |
I had an appointment at Hermes in Orange County this week. (I always buy my bags in France or Italy, always a little stressful to snag the required appointment in Paris. But then I’m always shown quite a few bags, a little of everything.) I went in, hoping to get an Evelyne TPM, and she said they had none. Then I asked for an earth tone Picotin, and she brought me one in bright purple. I asked once more for a Crossbody of some kind, and she brought a small pouch in neon blue with a loud wide strap, retail $4000. And that was all she could show me, in one of the busiest cities in Southern California. So I ask you, is this a game or are they really that low in stock? Because there were a dozen other designer shops in South Coast Plaza filled with inventory happy to accommodate. And I have purchased plenty through Hermes, I am on my fourth handbag, (all Evelynes!) two pairs of shoes, a dozen pieces of jewelry and many, many scarves. If this is a game, I’m out.
My SA in CT offered me 9 bags in less than 2 months, even a mini Lindy, a mini Rouli, and a mini Jypspiere (Oct-December). I think your SA was playing a game.
Hermes is like an abusive boyfriend. You’re scared to leave but once you do, you wonder why you let him treat you that way.
Combining the tariffs (aka taxes) imposed on Americans by this administration with Hermes greed. 🤪
Exactly! Hermes just raised their prices to accommodate the tariffs, and now most likely, it’s due to corporate greed. Although, they will probably say it’s due to labor and material costs. I wonder if Chanel will follow since they appear to be attempting to copy the exclusivity of Hermes, but without the quality. Idk, I’ve purchased bags from both Houses, for years, but now I’m tapping out due to these price increases.
No doubt Hermes has good quality but no one should live under the illusion that Hermes prices are a reflection of quality. You don’t have to pay $14,000 to buy a quality leather bag. You are paying for the prestigious store location, the staff, the glass of champagne, the fancy packaging, the glossy brand advertising, and—most importantly—for the brandname. It’s all smoke and mirrors. Now, granted, Hermes is very good at this game.
I am a staunch believer of the basics of supply and demand. As long as there are customers willing to pay the whatever, it is unnatural to not increase price. This never is about cost of production, and nor should it be. Certain brands perfected this game, controlling the supply and conjuring the prestige. It is a fair game at that by the way. Buying stuff at this stratosphere is mostly about membership.
Retail increases don’t seem to translate evenly to resale across every Hermès bag.
In a small June 2026 public listing snapshot I checked, non-exotic Birkin/Kelly asking prices varied heavily by size:
Birkin 25 median was around $29.5k, Birkin 30 around $20.1k, Birkin 35 around $12.8k.
Kelly 20 was around $28.1k, Kelly 28 around $21.0k, Kelly 32 around $15.6k.
Those are asking prices, not sold comps, but they show that size, color, leather, condition and scarcity matter as much as the headline retail increase.