Many luxury brands are secretive when it comes to pricing, availability and selection, but even among the cagey elite of high-end handbags, Goyard is the quietest. The brand, which dates back to mid-19th century France, provides no product listings of any kind on its websites and sells its wares in only a handful of locations worldwide. In spite of that, the Goyard St. Louis Tote is one of the most recognizable bags in the world, beloved by busy moms, frequent travelers and anyone who needs a lightweight, functional tote that can hold a ton.

Because helping you research the things on your shopping lists and make the best, most informed purchases possible is our whole reason for being here, we did a deep dive into the Goyard St. Louis Tote (and it’s newer, more expensive sister, the Anjou) and its sizes, prices, colors and availability. Check out all of our results below and let us know in the comments if you have some information that would be useful to add!

The Goyard St. Louis and Anjou Totes

Year Created: Unclear
Sizes Currently Produced: PM and GM
Availability: In-Store at Goyard boutiques or Goyard leased departments in Bergdorf Goodman or select Barneys locations.

Goyard St. Louis Tote PM

Dimensions: 11″ W x 19″ H x 6″ D (including handles)
Prices: $1,200 in Classic Colors, $1,560 in Special Colors

Image via Vestiaire Collective

Image via Vestiaire Collective

Goyard St. Louis Tote GM

Dimensions: 13″ W x 23″ H x 7″ D (including handles)
Prices: $1,375 in Classic Colors, $1,795 in Special Colors

Image via Heritage Auctions

Image via Heritage Auctions

Goyard Anjou Tote PM

Dimensions: 11″ W x 19″ H x 6″ D (including handles)
Prices: $2,080 in Classic Colors, $2,450 in Special Colors

goyard-anjou-tote-1

Goyard Anjou Tote GM

Dimensions: 13″ W x 23″ H x 7″ D (including handles)
Prices: $2,700 in Classic Colors, $3,180 in Special Colors

goyard-anjou-tote-5

Personalization

Goyard offers painted personalization on all St. Louis and Anjou Totes in a variety of color combinations and aesthetic configurations, including monogramming, stripes and stars. Prices start at around $150 for up to six letters, $150 for stripes and $600 and up for stars or other custom-ordered additions. Personalization services are all hand-painted in one of three workshops (San Francisco, Tokyo or Carcassone, France), which means they take at least 3 to 4 weeks for completion.

goyard-personalization

Colors

Classic Colors

With either black or tan leather trim

With either black or tan leather trim

Special Colors

goyard-st-louis-tote-special-colors

Materials

All St. Louis Totes are made out of Goyardine, which is a colored textile made from cotton, linen and hemp and then coated for durability, which gives it a leather-like look. Both St. Louis and Anjou totes are reversible, and with the Anjou, with one side is Goyardine and one side is solid-colored leather, which accounts for the difference in price..

goyard-anjou-tote-6

Size Comparison

goyard-anjou-tote-2

Interior

goyard-st-louis-tote-interior

Goyard in Action

Goyard St. Louis Tote GM

Goyard St. Louis Tote GM

Goyard St. Louis Tote PM

Goyard St. Louis Tote PM

Goyard St. Louis Tote GM

Goyard St. Louis Tote GM

Goyard St. Louis Tote PM

Goyard St. Louis Tote PM

Goyard St. Louis Tote GM

Goyard St. Louis Tote GM

Goyard St. Louis Tote PM

Goyard St. Louis Tote PM

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Lori
Lori
6 years ago

You gotta love the Godard St. Louse Tote. it always looks good and is so light and versatile.

TheBagHoarder
6 years ago

I prefer the design of the St. Louis over the Neverfull. But I heard the quality isn’t as good. Does someone has experiences (good or bad) with this bag?

janels1
janels1
2 years ago
Reply to  TheBagHoarder

The St. Louis is one of the very few Goyard bags with resin (breakable like plastic) inside the bottom of the handles where it meets the bag. I had mine for a few months and folded over the handles, causing the handles to crack at the base, and also caused the leather to crack there. I was told by Goyard that I wasn’t supposed to fold over the handles on this very flexible bag, and it cost me over $200 to have the handles replaced. I stay in Paris a lot, near Goyard, and they have told me on many occasions that the St. Louis was designed by Goyard as a beach bag, and not meant to be a purse. They also said that most of the other styles do not have resin inside the handle base and can be bent. Since then I have owned 6-8 different Goyard styles, and feel that for those who want that basic shape, the Artois is a much better choice, as it also has leather reinforced corners, foldable and longer straps, and zips across. I have had both sizes in the Artois, and find the larger size to be too long across the top, and the smaller size to be too small. I’m still looking for my perfect Goyard bag, as I do love Goyard, and am considering the Voltaire next.

Crystal
Crystal
6 years ago
Reply to  TheBagHoarder

I have the PM. About a year or so after using it the painted chevron pattern started to come off in places. Also the corner got very worn and developed holes. I called Godard about refurbishing the bag. They asked for some pictures and then asked me to send to them so the quality department could look at it. They determined the material was defective and sent me a brand new one. Great customer service. I am just hesitant to purchase another one because afraid same will happen

STYLEanthropy
6 years ago
Reply to  TheBagHoarder

My experience is the opposite. I own both St. Louis and the Neverfull (but exchanged shortly after). I’ve used the St. Louis for travels and have thrown everything in there from heavy makeup bags, water bottles to medicine bags, aside from all the wallets, coin purses, card cases, etc. I keep in my bag. I even put a heavy SLR camera and it hasn’t cracked or anything. It’s so durable yet so light. I’ve had it since 2009/2010 and it still looks great. The neverfull, specifically the damier ebene, on the other hand, I used one time – not even filled it. I just put my wallet, phone, keys, and a pouch. An hour or so of using, I saw the handles crack. I went back to the store the next day and complained. Thank goodness they accepted an exchange and I got something else.

Sparky
Sparky
6 years ago
Reply to  TheBagHoarder

Take a look in PurseForum. There’s a thread where people talk about the quality. From what I gathered from the thread, the base of the handle cracks and the corners wear out fairly quickly. I decided not to get the Goyard based on that.

Sandy K
Sandy K
3 years ago
Reply to  Sparky

I own 3 and have never had a problem with the handles or the corners. The issue of worn corners on this and other bags is how you take care of them. Mine never touch the floor or ground…ever.

TheBagHoarder
6 years ago
Reply to  Sparky

Thanks for sharing your experience. I’ll take a look at tpf.

FrenchBulldog
FrenchBulldog
6 years ago
Reply to  TheBagHoarder

I owned a first generation Neverfull that I recently sold on EBAY. IMO I would guess the Neverfull to be more durable, given the canvas is thicker. However, I much prefer carrying a bag that is much more exclusive. Goyards are not nearly as commonly seen. If you can wrap your mind around the fact that both of these bags are canvas/leather and by no means meant to stand the test of time, you will enjoy either regardless of which one you choose. Good luck.

Smithy
Smithy
6 years ago

Give me an Akris AI medium tote over this bag any day.

Yoshi1296
Yoshi1296
6 years ago
Reply to  Smithy

YES!! I have one and I’m in LOVE with it!

FrenchBulldog
FrenchBulldog
6 years ago

I have owned my St. Louis GM in black/black for about 4 months. While I cannot yet boast durability and longevity, I can say that for my needs the bag is perfect. I also have received many compliments. Do not regret one bit this purchase and am planning to add another Goyard to my collection in the future.

psny15
psny15
6 years ago

love mine!

Adam
Adam
6 years ago

Love the brand! I don’t have a tote, but thinking about getting one for my wife. I love my St. Sulpice card holder in grey color. Out of all the colors, I like grey the most. It’s very understated, classy and neutral. It has yellow pebbled leather in the center slot. It also has yellow pebbled leather in the side card slots. Very nice touch!

Why are the special colors more expensive than the classic colors?

FashionableLena
FashionableLena
6 years ago

It’s funny to see this article because I just saw two of these on the streets last week. To me, it looked cheap and plastic-y.

VRMD
VRMD
6 years ago

I purchased my Anjou GM in Chicago. The SA told me that they send their bags to either San Francisco or New York for monogramming. It took 6 weeks to get the bag back from San Francisco. I was told that if the bag was sent to New York, it would be 8 weeks. This is just an FYI for those in the market as foolishly I thought it would be done instore and quickly. I really like the bag. The handles are very sturdy, and the detachable pochette comes in handy.

multipolarity
multipolarity
6 years ago

Millennials seem to have transferred their loyalties en masse from Longchamp to Goyard totes (and LV Neverfulls). In the East Coast city where I live, they are ubiquitous! I have a hard time seeing the appeal of a tote made with coated fabric, but the luggage in the same material is TDF.

Alice
Alice
6 years ago

well done best description on Goyard since ever. Thanks!

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