In July, Goyard announced one of its new bags would be a reversible bag named the Goyard Anjou Tote. One of the most popular Goyard bags is its St. Louis Tote, which is a staple for the brand and the accessory world.
Last week, Chavie Lieber of Racked interviewed me for an in-depth look at the cult of Goyard. It’s a brand unlike any other we cover; even Hermès, in all of its tradition and conservatism, still debuts seasonal collections at Paris Fashion Week, sells a portion of its product line on its website and has boutiques in all the world’s major luxury markets.
Chelsea Handler was recently spotted carrying a Goyard St. Louis Tote through LAX after returning from a trip to New York. The versatile St. Louis Tote is becoming an increasingly popular choice for celeb travel. It seems to make an ideal carry-on, but we’ve also seen other, more sizable Goyard bags used as beach bags, baby bags and shopping totes.