Last week, Chavie Lieber of Racked interviewed me for an in-depth look at the cult of Goyard. It’s a brand unlike any other we cover; even Hermès, in all of its tradition and conservatism, still debuts seasonal collections at Paris Fashion Week, sells a portion of its product line on its website and has boutiques in all the world’s major luxury markets. Goyard, on the other hand, does none of that, but it retains an ardent following and seems to attract new, younger customers, despite no advertising, an extremely limited retail presence and as little interaction with the media as you could imagine. What gives? (more…)

Here’s Hilary Duff, leaving a fitness studio in West Hollywood, carrying a Louis Vuitton Speedy Empreinte 25 Bandoulière Bag and a Goyard St. Louis Tote. Strangely enough, we’ve seen Hilary carry both of these bags before, which is a definite first/sign of the end times. We know from extensive research that Hilary uses her many lightweight, durable Goyard totes as diaper bags and gym bags fairly frequently. Goyard doesn’t sell its bags online, but you can find Hilary’s Speedy for $2,840 at Louis Vuitton.

Hilary Duff’s handbag collection seems to expand exponentially with every passing season. If you feel the need to keep abreast of every Duff acquisition in recent history, you’ve certainly come to the right place. Though, be warned: it’s an alarming amount of handbags. Check out “The Many Bags of Hilary Duff” and “The Many Bags of Hilary Duff, Part 2.”

Ozzy and Sharon Osbourne recently spent some time shopping together on a sunny day in Los Angeles. Ozzy Osbourne very much dressed the part of Ozzy Osbourne, but Sharon kept it low key in a long black maxi dress and white cardi. In most of these photos, she’s carrying a large, bright white Goyard St. Louis Tote, but in one of them, Ozzy is carrying it on her behalf. (It’s sweet when guys aren’t totally weird about carrying your purse for you.) Goyard’s totes are much beloved by celebs with a surplus of totables to tow, but sadly this French brand does not sell its wares online.

In case you were unaware, Sharon Osbourne has a particularly impressive handbag collection, which is, of course, full of high end totes from designers like Bottega Veneta, Hermes, Dior, etc. – It could be said that Sharon is a bit of a size queen when it comes to handbags. Sharon’s tastes run a lot more high end than hard rock, and she’s also quite partial to massive Chanel bags. For the full tour, check out “The Many Bags of Sharon Osbourne.”

Hilary Duff is a huge fan of Goyard bags, because as a new mama juggling her toddler Luca with the various demands of being a celeb, she’s a huge fan of versatility. Goyard bags are nothing if not versatile. Here’s Hilary out and about with Luca in Beverly Hills, carrying a Goyard St. Louis Tote as both purse and baby bag – and it’s not even the same Goyard St. Louis Tote/baby bag substitute we saw her carrying around this same time last year.

A glimpse at “The Many Bags of Hilary Duff” will confirm that Hilary has an ever-expanding collection of Goyard in her handbag trove, from both her pre- and post-baby days. Goyard, sadly, does not currently sell its wares online. In other fashion news: floppy hats for winter are IN, as of this week. (See also: Blake Lively on TalkShoes.)

Chelsea Handler was recently spotted carrying a Goyard St. Louis Tote through LAX after returning from a trip to New York. The versatile St. Louis Tote is becoming an increasingly popular choice for celeb travel. It seems to make an ideal carry-on, but we’ve also seen other, more sizable Goyard bags used as beach bags, baby bags and shopping totes. They’re apparently the all-purpose, anything-goes designer bag for daytime, but tragically, they’re not available to shop online.

Chelsea isn’t a celeb we feature regularly here on PB by any means, and I don’t feel like I’ve seen her in a lot of the weekly glossies either. I wonder if that’s because she partakes in way less red carpet tomfoolery than everyone else in L.A., or because the paparazzi are just genuinely afraid of her.

Chelsea Handler carries a Goyard St Louis Tote Blue-4 Chelsea Handler Goyard St Louis Tote Blue-3 Chelsea Handler Goyard St Louis Tote Blue-1 Chelsea Handler Goyard St Louis Tote Blue-2

This is the second time we’ve spotted Tamara Ecclestone with this well-dressed, well-bagged man friend – here they are arriving together at LAX. According to The Daily Mail, this is Scott Harvey-Nicholls, Tamara’s close personal chum and “brand manager”. (I’d let Mr. Harvey-Nicholls manage my brand any day.) You’ll notice the very tan Tamara is rather conspicuously flashing her silver Hermes Crocodile Birkin at the cameras. BFF Scott is toting the Goyard Boeing Duffel Bag – which, let’s be honest, shames all other duffel bags, save the Louis Vuitton Monogram Duffle. Sadly, none of these brands vend these particular bags online.

Tamara is looking noticeably more tan than she was the last time she was in LA, but if you’ve ever picked up a UK tabloid, you probably know that British tabloid stars and self-tanner go together like fish n’ chips.

To sate your afternoon thirst for celebrities with enviable handbags, today we bring you Hilary Duff, who’s ferrying her scowling tot and all of his uh, necessities, with the help of a sunny yellow Goyard St. Louis Tote. Hilary hit up Bristol Farms in L.A., donning some adorable floral jeggings and stylish hi-top sneaks. (Those are the Isabel Marant Boston Sneaker Wedges, btw.) There’s still just a hint of Disney princess in that artfully arranged scarf and that precariously balanced ballet bun, but baby Luca, however, is totally punk rock in his skull-and-crossbones pants and black knit beanie.

We’ve seen even more proof in recent days that Hilary is using her chevron print Goyard as a permanent diaper bag. Is this straight-up designer bag abuse, or no? (Is it any worse than Kourtney Kardashian using it as a beach bag?) Goyard tote owners – are we correct in thinking this bag has NO pockets? So all of your pre-bottled breast milk and spare diapers and Tupperware snack containers would just be knocking around in there together? Do mothers not crave a little more organization, or is it totally worth it to eschew traditional diaper bags and just go for the Goyard? You can pick up your own St. Louis tote for $1285 via Goyard.

Remember when you could see the sun? Those were good times. Sophia Bush (star of the brand new CBS sitcom “Partners” and the much beloved “One Tree Hill”) was recently seen rocking a customized burgundy Goyard Tote while desperately trying to remember where she parked her car.

Sophia chose to embellish Goyard’s signature patterned tote with pastel skull decals. Other celeb fashionistas have opted for monograms, playful Rasta stripes, lettering, symbols, and custom graphics and artwork!

I know, I know. From the title of this post, I know what you must be thinking. Oh joy, another Kardashian-inspired post! (Apply either a sarcastic or gleeful tone, whichever you feel is correct.) The Kardashian sisters are in Miami filming yet another season of Kourtney and Kim Take Miami, and earlier in this week, Kim and Kourtney Kardashian spent a glamorous day at the beach. Well, maybe “glamorous” isn’t the correct word – their presence brought out both a huge paparazzi mob and lots of rubber-neckers. So maybe for them, it was just another typical day at the beach.

Kim was spotted wearing a white one-piece Michael Kors swimsuit, a somewhat out-of-the-ordinary wardrobe choice for her killer curves, while sister Kourtney was dressed, oddly, like a totally normal person. Wearing rainbow-stripped shorts and a plain V-neck tee, her most glamourous accessory was her yellow Goyard St. Louis bag. (more…)

I’ve always been a fan of Mary Kate and Ashley. As a child, when I wasn’t reading you could find me plopped in front of The Adventures of Mary Kate & Ashley or You’re Invited to Mary Kate & Ashley’s; (my favorite was the Mall Party). Now, I respect them more for their uniquely personal style and impact on the fashion world. Combine that with the fact that my favorite handbag and luggage design house is Goyard, and I literally jumped for joy. Well, not really, but I was exceedingly pleased.

Here, Ashley Olsen is carrying the Goyard Boeing Travel Satchel. I’m sure many of you readers have been curious about the world of Goyard, as the brand doesn’t advertise and is sold in few places around the globe. To those people and those to whom I’m introducing this brand: Goyard is very special. I’m conjecturing that Ashley, with her strong involvement in fashion, knows why these bags are such a hidden secret. (more…)

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