A Guide to Shopping South Coast Plaza

A glimpse into one of the most expensive malls in America


South Coast Plaza, Orange County (California) is undoubtedly one of the most luxurious malls in the country. Home to many premier designer boutiques, high-end department stores, and even luxury candy shops. They seem to really have it all, and at a premium price, of course. But does the shopping experience really live up to all the hype? What is the service actually like behind the marble walls, decorative palms, and skylights?

I decided to investigate while looking for my next big purchase and report back on my experience at each boutique, so you know what to expect. We all know the disappointing feeling of a bad experience, whether it be bad customer service, stressful surroundings, or a bad selection, so I rated the boutiques based on these three categories. Some background on me? I am a cisgender female, 5 feet tall, size 12, discreetly carrying an Hermès Kelly Cut. Let’s see how it all went down…


Prada boutique at South Coast Plaza

Customer Service:

The sales associates were excellent at this location.
Friendly, knowledgeable, and not at all pushy. I was allowed space to browse and got into a solid conversation about leathers which I love because that means these SAs really know what they’re talking about. I was offered a mask and sanitizer upon entering.


I love the interiors of the Prada boutiques, bright, airy, and organized yet still playful and fun. There were plenty of mirrors that were easily accessible and comfortable seating available if needed.


This is the reason why I knocked it down a star; they did not have any of the shearling range I went in to go check out, which was pretty disappointing as I’ve seen it everywhere. Why push the product and not stock it?

Louis Vuitton

Louis Vuitton Store at South Coast Plaza

Customer Service:

There were a lot of associates working, but most of them did not offer help even after I tried to flag someone down. However, when I finally was able to get someone’s attention, they were lovely and helpful. I noticed some employees not wearing masks properly, which made me uneasy as someone with an immunocompromised family member.


The colors and bold graphics felt refreshing and lively, the store felt open and easy to walk through. There was enough space for customers to keep the proper distance and avoid each other while still having plenty to look at. I loved the islands in the center and the scarf displays; it felt like a special little area for items that don’t get much attention, like the books and small accessories.


The main focus was Louis Vuitton’s summer pop-up, and it contained a lot of the sportier versions of the monogram canvas. It also had a sizable selection of men’s items and special edition pieces, but aside from that, the selection of leather goods was poor, and there wasn’t a lot of diversity in the women’s handbag section. I left feeling pretty unexcited.

Inside the LV boutique at South Coast Plaza


Loewe Store at South Coast Plaza

Customer Service:

Quiet and not over friendly, but definitely not cold either. I was greeted briefly upon entry, but given the space, I needed to browse as I pleased. When the SA came to check on me, I indicated that I was interested in the Puzzle Bag, and she showed me some options but did not talk about how the bag was made, nor did she mention why the craftsmanship was special (which on this bag is a huge selling point). Knowing Loewe’s deep passion for craftsmanship and the brand’s reputation for quality, I was hoping for a little background info on the bag itself. This would be especially helpful if I was unfamiliar with the brand. But with all of that being said, the service I received was not bad; I just hoped more product knowledge would be shared.


One of my favorite boutiques, I love the rich warmth and playfulness of the shop. The mix of tiles, blocks of color, and texture made the experience stimulating but not overwhelming. The pieces were displayed beautifully and are very easy to access, so you can get a close-up look at all the pieces without working with an SA. The shop isn’t huge, but it is bigger than you’d think and organized in a way that makes it easy to browse. I enjoyed all the displays and felt there was enough space to establish a decent distance between customers.


They seemed to have a solid inventory, and most of what I saw on the website was available to see there in person. If you are looking for something and do not see it on display, I highly encourage you to ask about it because they seem to have a lot of stock stashed away. This is probably due to the size of the boutique and the fact that the boutique is divided pretty equally among categories (RTW, Shoes, Bags, misc accessories).


Mulberry Store at South Coast Plaza

Customer Service:

The SAs at Mulberry have always been friendly and helpful, at least in my experience, and they lived up to that expectation at this location as well. The associates were knowledgeable and great at striking up conversations that created an enjoyable shopping experience.


The boutique was very, very small and set up kind of like a maze. Even with what shelving they tried to strategically use, aside from the store’s three walls, there just didn’t seem like a lot of room for product. The shelves also blocked a lot of light, so it felt dark.


The store’s inventory was actually pretty solid, though most of it was not on display. They had a lot of the best sellers out but not as many of the lesser-known styles. They also didn’t have any of the pieces from their exchange program, which was a bit of a bummer as that’s what I went in to check out. With that being said, they did have some of the Alexa Chung collaboration pieces that I also wanted to see and have been sold out everywhere.

via Fashionphile

Bottega Veneta

Bottega Veneta store at South Coast Plaza

Customer Service:

Excellent service! I was paired up with an SA right away who was super knowledgeable and made excellent suggestions. She asked if I owned any of their bags, and I told her The Pouch and from there she showed me the Padded Cassette (which little did she know is on my wishlist). I fell in love with several bags, all unfortunately out of budget but dreamy nonetheless. Aside from being great with product knowledge, I found the SA to be sweet and personable. It felt like shopping with a friend: low pressure, and lots of fun.


The shop was clean, calm, and simple. Very minimal, but I could see everything clearly as all the product was very well lit. The boutique is a good size that allowed for more than enough space for distancing, and everything on display was accessible and easy to reach.


Excellent selection too! They had the Padded Cassette I was considering in every color I could have hoped for and a solid assortment of Pouches too. They had drawers filled with the regular cassettes that almost looked like big colorful candy bars someone had stashed away. I do recommend asking about an item you don’t see on display as they seemed to have plenty of stock not on display. Overall my experience here was enjoyable, and I would recommend this boutique to shoppers desperately looking for certain colorways.

via Bottega Veneta


Hermès Boutique at South Coast Plaza

Customer Service:

My sweet SA is the only reason this boutique is getting any stars. Although she was still new and learning prices and colors, she was honest and friendly. We had a moment of connection about living in NYC, and despite her needing some product knowledge training, I would return to shop with her; she felt genuine.

The bad? We stood outside, waiting for entry for over an hour. I know this is because of COVID, but it felt ridiculous. While in line, I was stuck between an arguing couple and a crying baby, and the whole thing was just straight-up stressful. I should have just left, but I was stubborn, and the line behind me kept getting longer. By the time I left, many people were waiting in both the walk-in and the appointment lines.


I think I’m spoiled with the Hermès Flagship because this store felt small, but maybe it was just really empty. They mostly had jewelry and small accessories like scarves on display. The back had a few pieces of ready-to-wear and some home goods, but overall it just felt pretty sparse. I love Hermès, but this location did not feel very inviting; it felt kind of sterile and stuffy. I am a huge fan of the brand’s playful side, which really was underrepresented here. I would not go back to this boutique again unless I really had to.


There was one display case of handbags, there had to have only been about 7 or 8 bags in there at the most, and I was told that was all they had. At that point, my patience had run out, and I thanked my lovely SA. I would not recommend this location if you are looking for leather goods. I felt as though this was an unusual miss for Hermès.

via Fashionphile


Celine store at South Coast Plaza

Customer Service:

The customer service was fair. I made friends with the security guard at the front while waiting for the previous customer to leave. The SA came and introduced herself, then had to quickly run off. It looked like she was alone in the shop, so I just enjoyed my privacy as I browsed. She came back to check on me periodically but seemed a little busy and frazzled. That being said, whenever I did have a question, she was helpful and knowledgeable about the product and even made a spot-on suggestion for a perfume I would like.


The boutique was very clean and organized, and I loved seeing all the handbags front and center as you walked by the windows. The shelves were marble, which was just enough texture to add depth but not distract from the product. I feel like they did a good job of making the space feel luxurious yet edgy, and I found myself drawn to the bags like a moth to a flame.


They seemed well stocked and had all the greatest hits out on display as far as handbags go. I loved their selection of jewelry, and they seemed to have lots of different options for styles, but unfortunately, all the jewelry was brass which was a bummer.

via Fashionphile


Leave a Comment

  1. Janine Avatar

    Oh my, that Hermes experience seems horrible! Thanks for this thorough review!
    xx Janine

  2. Passerine Avatar

    Interesting. I would like to see a similar piece on the King of Prussia Mall, which is our absolute favorite mall in the U.S. Every time I fly back to Philadelphia from Europe, a day at KOP is a must.

  3. Mgs Avatar

    Great review, so helpful

  4. Candee Avatar

    No Chanel, Gucci or Dior?

    1. Jessica Avatar

      unfortunately the chanel line was even longer than the Hermes line and I didn’t have time to wait, same for Gucci. Dior wouldn’t allow me to take photos unfortunately.

      1. Candee Avatar

        I understand; I have zero tolerance waiting in long lines, pandemic or not.

  5. Lori Avatar

    You should have tried the SCP Dior. I know you have just “paired up with Dior” but they are so rude at that location. The salesperson was really short with me (and I was wearing an Hermes bag and Chanel shoes, so it’s not like I haven’t ever bought a luxury item before) and rushed me along. She also took forever just to find a bag I was looking for only to bring out the one material I said I did not want. Will never go back to that Dior. Also the VCA there is really good. I found the entire staff to be very nice and super friendly.

    1. Para966 Avatar

      Yeah, people always say Dior has the best customer service, but I don’t think it can apply to this store. I shopped there a few times. The service was a hit or miss and there was nothing to rave about. One time I was returning a bag, the SA treated me very cold! I was actually thinking of purchasing something else, but with that attitude, I walked right out and got in Chanel next store and happily spent my money there. 😂

    2. Jessica Avatar

      I did but unfortunately I was not allows to take photos.

  6. Lis Avatar

    Totally agree with your review on Hermes. The Moynat boutique which is across from Hermes offers engaging and helpful staff. Well, good service helps! My visit results a purchase!!

    1. Lori Avatar

      Aww, I forgot Moynat is there. They are very sweet there. I totally agree with you.

  7. Dave Avatar

    It’s a shame that in the Loewe boutique you did not find the attention and explanation about the quality and handling of the crafts that you expected and that they really have. I hope that Loewe USA will receive this article and take steps to correct that deal. In the Madrid and London flagship store, the treatment is exquisite, I say it from experience.

    1. Jessica Avatar

      Yes its a bummer especially because ive been researching the puzzle, felt like I knew more about it than the staff.

  8. Para966 Avatar

    It seems you went to the LV store on the first floor, which is a new one. There is another LV store on the second floor that has a bigger collection of women’s bags and SLGs, a small men’s section, and some home goods. The service at this store was ok before the pandemic but the last time when I visited it (mid-Sept. 2021) the experience was really disappointing. I felt like shopping in a grocery store. There were many people in the store and a long line outside on a Monday! I don’t have a SA even I shopped in this store a few times over the past 6 years. I just never felt a connection with any SA there. I was treated respectfully but nothing made me feel welcomed or appreciated. I usually shop here because they have a large collection but I had better shopping experience in LV counters in the department stores.

    1. Jessica Avatar

      right I mentioned it was the pop up. One of my old friends actually works in the main one. I preferred to feature the pop up because its been less covered 🙂

  9. jiljenner Avatar

    I noticed some employees not wearing masks properly, which made me uneasy as someone with an immunocompromised family member.

    This criticism of the Louis Vuitton experience rings hollow when you were on a completely voluntary shopping trip, at one of the busiest malls in America, to purchase discretionary goods.

    1. Dr Sims Avatar
      Dr Sims

      I agree with you here. Comment was super bitchy and entitled.

    2. Candee Avatar

      Isn’t that what shopping is all about? A “voluntary” trip to “purchase discretionary goods”?

  10. Sandy Avatar

    This is probably my favorite mall to shop. I have access to just about every one of the brands I love. I think it is very difficult to decide a certain boutique is a good location or a bad one based on one visit. There are just too many variables on a daily basis!

  11. Sandy Avatar

    One other thing to mention. Many of the boutiques will make appointments alleviating the long lines.

  12. Christine Avatar

    LOVE that you did an article on South Coast Plaza! (I live down the street)

    I wanted to add that they’re opening a HUGE Hermes. They took over the old Tiffany & Co and is currently in remodel.

  13. Passerine Avatar

    Hi Jess and PB team, a request: next time you do one of these could you please say where the mall is located? Remember, PB has an international reach and not everyone will automatically know where this mall is. I’m American (but live in Europe) and didn’t know whether it was in Miami, California or some other place near a coast. Thanks!

    1. Lia Avatar

      I agree and look forward visiting next time.

  14. Taetae Avatar

    My guilty confession is that I like to be extra inquisitive with rude associates and give my purchase to the nice SA when I return shortly. Nice SAs deserves all the praise and courtesy 🙂

  15. CC149 Avatar

    I went there recently! Louis Vuitton was so crowded and the wait for an SA was ridiculously long. Celine was great, lots of bags to try on and enough SAs to cover all the customers. Didn’t get to go into Chanel and Hermes, they were appointments only. Dior was closed by the time we wanted to go in. There were still people inside though.