My constant obsession and hunt for the quintessential summer items continues, and I find myself needing to remember that my budget for a very specific summer-themed bag allows for a single bag versus an entirely new wardrobe. Nevertheless, the heart wants what it wants, and I think this summer is the summer that designer brands have truly perfected their summer offerings, including one of my favorite brands, Gucci.
With the theme in mind, the brand launched Gucci Summer Stories, which begins at Loulou Ramatuelle in Saint-Tropez on the French Riviera. An entire lounge area on the shore is set up with every Gucci touch needed to help define this special setting.
Gucci Resort
As for the bags and entire offering, well, it’s pretty magical. Bright colors, raffia detailing, contrasting materials, and unexpected yet ideal pairings make this some of Gucci’s best offerings. It’s a measured mix of playful and wearable, and though some still choose to opt for an overall neutral wardrobe, the move toward more patterns and colors has been seen, and these items are the ideal additions. It was hard for me to pick my favorites, but in my dream world, the one in which I have a yacht waiting for me next to Saint-Tropez, here are the many Gucci items I would be packing and wearing.


Ugh, love most all of it!
I love Gucci. They are creative and the customer service is wonderful. They have so many lovely options under $2000 too. The Ophidia collection in white is gorgeous.
These piece acty makes me want to go on a summer vacation! Well done Gucci!
I just purchased the rafia tote…the colors are so bright. Loving all of their designs.
This Is the Summer of Gucci, and I couldn’t be more thrilled! Gucci has truly outdone themselves with their latest collection, capturing the essence of summer in the most captivating and stylish way.
THANK YOU!
Love love love all of it ❤️
Where are the people who complain about how expensive raffia bags are, when making them is supposed to be very cheap? It seems that they are only concerned about certain brands…
By the other hand, this is a great summer collection!!!
These are stunning! Bravo Gucci!
My Gucci wishlist is loooooong right now with lots of these summer LEs on it.