December is right around the corner, and Gucci has just unveiled a further a look at its holiday 2020 collection in brand new imagery. This campaign screams 90s, which is very of-the-moment, possessing a retro feel and taking consumers back to a time when office culture around the holidays was an odd mix of workplace/bar/dance floor. Conceptualized by Alessandro Michele himself, the images feature new handbags and accessories set amongst seasonal decorations reminiscent of holidays of the past such as tinsel, streamers and balloons.
The collection plays off of key quintessential seasonal elements such as cozy warm layers, woolly houndstooth fabrics and shiny sequins evocative of sparkly holiday ensembles. The Marmont collection takes center stage in this campaign, shown in a few different iterations for holiday. The Marmont 2.0 chain shoulder bags are dressed up this season, given a sequined makeover in various eye-catching hues from gold and silver to striped pastels and neutral black. The sequined technique is achieved via micro sequins sewn onto a silk panel, which creates a fabric that shines and shimmers. The GG Marmont mini bucket is shown throughout as well, bearing the same sparkly treatment.
The Marmont 2.0 shoulder bag is also given a wintery makeover in a cute wool jacquard, which is the perfect accessory to your cold-weather wardrobe. Much more understated than the sequined versions of its kind, the plaid Marmont posses a retro vibe and is perfect for those who love a modern vintage feel. The collection also features the same fabric on women’s shoes and accessories, so you can pair an adorable bucket hat with wool-lined booties for a match-y winter look. Shop the entire collection now via Gucci and check out select images from the campaign below.
[images via Gucci]
