This spring and summer it’s all about, COLOR. From bright greens, blues and yellows to muted pastels of pink and purple, colorful clothing, accessories, and of course, bags are the thing to say yes to this spring.
Of course our favorite luxury brands are a step ahead, introducing colorful new silhouettes while also surprising us with bold, bright takes on fan favorite bags. Gucci is the latest luxury brand to introduce a cool new collection in eye-catching hues and today we’re giving you a first look at the Gucci GG Multicolor collection.
Alessandro Michele was once again influenced by Gucci’s history with this new collection, pulling from the archives to reimagine Gucci’s iconic monogram, known as the GG rhombi motif. The print dates back the ‘30s and served as a source of inspiration for Michele’s latest collection. The GG rhombi motif is reimagined in a bold color-blocked palette, creating a vibrant expression of the House’s iconic monogram print.
Seen through a colorful new lens, the GG Multicolor collection is not only a celebration of Gucci’s past, but it is a playful nod to both the present and future as well. The all-over monogram pattern and vivd palette is seen on a range of goods from RTW and shoes to the brand’s signature accessories, embracing the new possibilities that lie within variations of Gucci’s archives.
To showcase the collection, Alessandro Michele and the team created an imaginary beauty salon for the backdrop of the GG Multicolor campaign. Fan favorite bags such as the Marmont, Duffle and Belt Bag are seen in bold color-blocking as well as bright solids. Special versions of the Marmont are also seen in this collection with beautiful floral appliqués overtop the colorful monogram motif.
View more from the collection below and discover the entire collection via Gucci.
