Since the beginning, the House of Ferragamo has undergone many iterations of change. These days, a new renaissance is taking place under the watchful eye of Creative Director Maximilian Davis, who continues to explore the rich history and tradition of the Ferragamo name, creating a link between past and present.
Now, a few seasons in, Davis has cemented his vision at the Heritage House, offering a fresh take on refined classics. That vision is evermore apparent in Ferragamo’s Fall 2024 collection, which explores the 1920s through Davis’ lens, creating a dialogue through clothes. The collection further takes us on a journey of expression and freedom, which was indicative of the fashion of that era.
“The 1920s used clothing as a way to celebrate freedom. And that expression of freedom is something which resonates with me, with my heritage, and with Ferragamo.” – Maximilian Davis.
The Details
Ready-to-wear is lush, offering bold textures and warm colors, and the bags are designed with the same sentiments in mind. Craft remains at the core, and seasonal iterations of the new House staple, the Hug Bag, echo that importance.
There are a few variations whose details ooze a unique elegance, but the most notable is one featuring 950 laminated leather sequins, which are applied by hand, taking over 19 hours of artisanal craft to create a mermaid scale effect.
The Fiamma also remains an integral part of this collection, introduced in a new size. As for newness entirely, a soft shape joins the lineup, which features an iconic Gancini closure. Its structure takes inspiration from the shape of the lily, which is the symbol of Florence, Ferragamo’s home city. View bags from the runway below.
Images courtesy of Ferragamo.
