The immediate timelessness of the Fendi Peekaboo makes the line feel like it’s been part of the handbag world from the beginning of time, even though it was first released in 2008. And the simplicity of the bags themselves, a clean and elegant shape that reveals far more than one would assume, is precisely what this bag is about. Fendi just announced Naomi Campbell, supermodel, and philanthropist, as the face of the latest FENDI Peekaboo Campaign.
When speaking about the carrier of this famed bag, Silvia Venturini Fendi shared, “The Peekaboo wearer is a multifaceted person. They have hidden talents, they choose what they reveal about themselves, and when.”
The FENDI Vision
Naomi Campbell is a long-time friend of the House and reprises her role as the face of the Peekaboo for Spring/Summer 2023 in elegant and striking black and white imagery photographed by British photographer David Sims. The representation of feminine strength, ambition, and independence is exuded by Naomi and aligns with what Fendi envisions the Peekaboo to symbolize for people across the world.
The Peekaboo remains a cornerstone bag amongst handbag collectors, one that can tell different tales, from a bit of playfulness (hence the peeking) to a more classic spin that allows for tailored pairing and lifelong carrying. This is a bag that makes a collection feel well-rounded, one that speaks to your wardrobe seasonally and endlessly. As you know, we have said there is the perfect Peekaboo for everyone!
The FENDI Peekaboo is available exclusively in FENDI boutiques in a wide variety of sizes, leathers, and materials.