Fendi

Fendi Announces Naomi Campbell for Its Latest Peekaboo Campaign

Bold and empowering, the beloved bag has a new campaign

The immediate timelessness of the Fendi Peekaboo makes the line feel like it’s been part of the handbag world from the beginning of time, even though it was first released in 2008. And the simplicity of the bags themselves, a clean and elegant shape that reveals far more than one would assume, is precisely what this bag is about. Fendi just announced Naomi Campbell, supermodel, and philanthropist, as the face of the latest FENDI Peekaboo Campaign.

When speaking about the carrier of this famed bag, Silvia Venturini Fendi shared, “The Peekaboo wearer is a multifaceted person. They have hidden talents, they choose what they reveal about themselves, and when.”

The FENDI Vision

Naomi Campbell is a long-time friend of the House and reprises her role as the face of the Peekaboo for Spring/Summer 2023 in elegant and striking black and white imagery photographed by British photographer David Sims. The representation of feminine strength, ambition, and independence is exuded by Naomi and aligns with what Fendi envisions the Peekaboo to symbolize for people across the world.

The Peekaboo remains a cornerstone bag amongst handbag collectors, one that can tell different tales, from a bit of playfulness (hence the peeking) to a more classic spin that allows for tailored pairing and lifelong carrying. This is a bag that makes a collection feel well-rounded, one that speaks to your wardrobe seasonally and endlessly. As you know, we have said there is the perfect Peekaboo for everyone!

The FENDI Peekaboo is available exclusively in FENDI boutiques in a wide variety of sizes, leathers, and materials.

FENDI ADV Campaign PEEKABOO SS23 Naomi Campbell

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Brigitte
Brigitte
1 year ago

This is so disappointing given Campbell’s well documented abuse toward her staff. This woman is not a role model.

Anika
Anika
1 year ago
Reply to  Brigitte

Right! I feel so bad that I have to throw my Peekaboos away now! Shame! 😢

Irene
Irene
1 year ago

Yes
lets punish an entire iconic brand for featuring a legendary super model..
You people are ridiculous
Love the peekaboo. Don’t have to like her .
its only a campaign. She isn’t the CEO

susan
susan
1 year ago

I agree with Brigitte. I wouldn’t purchase anything Ms. Campbell is associated with.

Aspen
Aspen
1 year ago
Reply to  susan

I mean, were you actually ever planning to purchase any product that featured her in a campaign?

JoJo
JoJo
1 year ago
Reply to  susan

Same.