What is this that we have here? Do my eyes deceive me? Is this a Fendi bag that I not only like, but would also semi-seriously consider purchasing for myself? This is the second time in several days that I’ve found myself having these thoughts (the first time was about an ornate baguette that Vlad photographed at Design Miami), and it sort of makes me wonder – might Fendi be at the beginning of an accessories design upswing?

Fendi Mini Chain Shoulder Bag

It’s too soon to say, but based on the beautiful bags at their Spring 2010 runway show in Milan, I’m hopeful. It would be great to have Fendi back as one of the leaders of the designer pack.

As far as this bag goes, though, its design just seems terribly current to me. It’s the right bag for the right period in time when the right trends are happening. It’s small, slightly retro and built for crossbody wear, the logo embossing actually provides texture instead of just name recognition, and the color and giant tassel are fun and irreverent. But the best part is the price. At a sub-$600 MSRP for a cute, trendy leather bag, Fendi actually has the opportunity to reach out to a young, hip crowd that might breath new life and interest into their accessories line. Buy through Saks for $595.

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