Making its debut for Fall 2014, the Fendi By The Way turns 10 this season, and Fendi is celebrating in a big way. The now-iconic Boston-style bag remains beloved thanks to its easy-to-wear shape and sleek style. Now, for Fall 2024, the bag sees a relaxed makeover, and Fendi aficionados will surely be delighted.
First spotted on the runway at the brand’s Fall 2024 runway show, the new By The Way bag pays homage to the original silhouette, keeping the By The Way’s classic and distinct shape but with an unstructured touch.
An Icon Turns 10
While the shape is clearly an ode to the original’s timelessness, it also possesses a hint of contemporary charm. By charm, we mean just the right amount of relaxed slouch. While the jury is still out on whether relaxed versions of old favorites are a yes, yay, or a no, way this new iteration of a Fendi classic might be the one that sways us.
Launching in three sizes: a nano version and two larger silhouettes, this bag is meant to be used and loved. The leather offers a bit of supple smoosh, meaning this bag will only improve with age (and wear). The lived-in look is trending this season, and the relaxed new By The Way is Fendi’s take.
Get the Scoop
The new By The Way is crafted from Fendi’s staple Selleria leather, a luxurious and incredibly soft Cuio Roman leather. It’s finished with a Fendi staple: tonal handcrafted stitching, an exaggerated leather zipper pull, and a Selleria leather tag.
The bag can be carried by hand or worn with a detachable shoulder strap. Launching this Thursday, 8/22, the new Fendi By the Way will retail for $1,790, $2,950, and $3,290 for the mini, medium, and large, respectively.
By the way—what are your thoughts?
I’m once again in love!
I loved it when it first came out but then they ruined it when the huge FENDI ROMA was added to all the versions followed by the even worse tortoise shell hard handles.
Now it’s as beautiful as it was the very first day! 😍😍😍😍
I don’t know…for some reason…Fendi suddenly seems very outdated to me… I used to like them a lot..
Fendi’s By The Way Bag is making a return—awesome! Your post on the relaunch details has me eagerly anticipating the new design. Thanks for the scoop.
It’s a nice bag, but I prefer more structure to get in and out of the bag easily.
This looks sumptuous. I am anticipating the full look! The newly released Simply Fendi looks very wearable