While there have been plenty of recent designs that continue to place Fendi firmly on our handbag radar, none has had such a lasting influence and effect on fashion as the Baguette. No matter how many new bags follow, there is something so special about the Baguette that makes it continue to shine as the star of the Fendi show. As the brand expands its reach, which has brought it all the way to the booming luxury market of urban Brazil.

The first Fendi boutique in Brazil – at Cidade Jardim in São Paulo – will open its doors on June 5th, and for the grand opening Fendi designed a limited edition Fendi Baguette that pays tribute to the Brazilian flag. The store still has a few more days until it opens, but the buzz has been building as the South American country readies itself to embrace the new retail location. There will be other limited edition items, but of course the Baguette caught our attention and pays homage to the bright colors of Brazil. The piece is unique to the store, of course, but you can shop Fendi via Neiman Marcus.

Fendi Brazil Baguette

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Share Your Thoughts With Us

  • Miss Elizabyth

    The design is pretty but the furriness looks a bit like a bathroom rug….. I’m guessing it’s some kind of shearling?

    • Guest

      Yeah, it’s a rug texture.

  • ????? ??????????

    The material doesn’t seem logical.. fur? Brazil? I mean come on, it’s eternal summer there!

  • shueaddict

    I had to open this on a proper screen – squiting into the iPhone while waiting in traffic did not give me any clues – is it fur? is it shearling? is it a …. rug-like????
    I can’t say I like it and I really like most baguettes. You did a post some time ago with woman’s Baguette collection – now that looked better then a Fendi store.

  • thescm

    Before I read it was meant to pay tribute to Brazil I was sure it was trying to capture the ’90s in bag form.

  • teiluna

    looks cheap

  • Nívia

    Certainly not a good idea, this one in fur
    I have one.
    Love mine sooooo much!