If the brands that I normally make fun of continue to turn out impressive bag collections, what am I going to crack jokes about? With the second lovely presentation by Fendi in as many seasons, it looks like before I know it, the only time I’m going to get to be nasty and snarky is when Versace puts forth a new abomination against handbag design. That’s bad for me as a writer (bad reviews write themselves), but it’s a net gain for handbag lovers everywhere.

Although we saw a logo bag or two in the Fendi Fall/Winter 2010 collection, the vast majority of the collection was comprised of clean, classic shapes, rendered in a subdued, retro palette of browns and orangey-yellows. The styling reminded me of Hitchcock classic Marnie, all mid-60s subdued tailoring and midcentury color combinations. The results were subdued and pretty, with impressive details that weren’t to be missed. My favorite among them was that the brand had embossed the models’ initials on the hang tags of several of the brown leather bags – I wonder if that’s a service that Fendi will provide to customers when these bags are sold at retail.

Photos via Style.com.

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