Goyard is one of few brands that has both a long, storied history and a sense of mystery about it. Until recently, the only place to purchase Goyard in New York City was at small boutiques in Barneys and Bergdorf Goodman, but the brand has a long history with NYC. During the late 19th century, Goyard trunks were offered at the iconic Wanamaker’s in downtown Manhattan.

Earlier this year, Goyard decided to make a permanent home on East 63rd Street in Manhattan’s Upper East Side. The store is a few steps from Madison Avenue, inside a five-story townhouse made of Indiana limestone and red brick. The building exudes a sense of Parisian style, but it’s firmly planted with NYC charm as well.

Goyard New York City Store-2

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Vlad and I were invited to take a look at the store and share its beautiful features with you. This was beyond exciting for us; Goyard is a brand that largely shies away from the Internet, though we do have an entire subforum dedicated to the brand on our PurseForum.

Goyard New York City Store-5

When you step inside the store, it feels like you are in a private residency; the only difference is it’s lined with delightful and expertly crafted leather goods. The entryway is elegant, with a Parisian-inspired mosaic archway that leads into a selection of handbags, accessories and one-of-a-kind pieces. If you were looking for a backgammon game or picnic trunk made by the craftsman of Goyard, you can find it here.

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There is an open courtyard as well, set up with white Riviera patio furniture. You can then take a mahogany staircase to the next floor, which houses a vintage trunk library, along with a cabinet of curiosities and pet accessories.

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The store is begging to be perused, not only to see the Goyard items but to take in the impeccable design and finishing of the interior, as well. Though it’s in the heart of NYC, once you enter the store, you will feel like you’ve been transported into a different place and time. Welcome to New York City, Maison Goyard; we are happy to have you.

Visit the store at 20 E 63rd St, New York, NY 10065. The store is open daily from 10am to 6pm, and closes at 7pm on Thursdays.

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Share Your Thoughts With Us

  • T Tara Bagnista

    Looks very elegant. Did Goyard discuss whether this store will be its exclusive distribution source or will it maintain its existing wholesale accounts?

    • Vlad Dusil

      I can inquire but as far as I know, there are no plans to drop their existing relationships with retailers.

  • c.Miller

    There is a store in San Francisco as well.

  • PJGambler

    Lovely article-thx

  • EEE

    Well done! Sadly I do no know much about the brand but I’ll research it now….Love my handbags so always looking for something new.

  • Irene

    Enjoyed reading this very much. Great pictures too. I’ve been meaning to visit the store on my next trip. The only problem is that I like to research products and prices before heading in the actual store. That way I know what I want and how much it costs. I feel awkward asking prices in these types of boutiques.
    Goyard has no online website.

    • Play to win

      Silly! They are in the business of making a product and selling it, not keeping it in inventory. If they can put a price tag on an item without feeling awkward, we surely can ask for the price without feeling awkward,

  • Smithy

    For some reason, this brand does not appeal to me.

  • bir

    HAPPY they are expanding because in the canvas market and hard sided luggage i think they have beautiful options

  • Suzyz

    I love these bags. They are (to me) a cut above everything else. Stunning, lightweight and sturdy!

  • Bellabluek

    Finally! A reason to go back to NYC. Even though I COULD just go to Beverly Hills that store looks IMPRESSIVE *0* Wish I can visit it soon.

  • Chris

    Thanks for the article ! That was really interesting and as always I love the photos taken by Vlad.

  • Scottsdale Kim

    I recently ordered a pet carrier over the phone from San Francisco. Wanted to make mention to anyone that can’t make it to a retail store.

    I tried to order through Barneys and Goyard had a better selection.

  • MrVuitton

    Thanks for sharing. I love this brand so much.

  • aworkingmom

    DISAPPOINTING. A large part of the mystique of Goyard is the unique level of style, elegance & attentive customer service that I experienced in the Paris store – unfortunately that did not translate to their staff in Manhattan…. they were young, disinterested (barely talking about an item or taking it out for me even when I asked specifically about it), unprepared (didn’t have a business card to hand me), untrained (didn’t offer to show me the second floor until I pressed to see it, ridiculous for a new store) – basically poorly trained sales staff. I walked in ready to pay over $2K for a handbag, and walked out thinking I’ll wait until my next trip to Europe.