Chloé

Chloé wants you to buy in to the Paddington revival

About a year and a half ago, we asked you if still had any interesting the Chloe Paddington Bag. Your responses were mixed, but that hasn’t stopped Chloé from trying to reintroduce The Little It Bag that Could back into the fashion conversation. With the release of several bags alone the lines of the Chloé Pure Paddington Duffle, it seems as though the brand’s efforts to relive the Paddington’s glory days are stronger than ever.

Are you buying it? I’m not. There are a variety of ways to make a really sharp black duffle, and adding details from a bag that was popular five years ago is not among them. Nostalgia is great, but before I can have nostalgia in any meaningful way, I need for the original to go away long enough for me to miss it. That has yet to happen with the Chloé Paddington, and it seems as though it never will.

If absence really does make the heart grow fonder, then the Paddington needs a break something fierce. Five years isn’t long enough for a design to become a classic, but it is absolutely long enough for a piece’s identifying details to start looking really, really dated. And when I look at the Pure Paddington bags, that’s all that I see – an idea that’s not fresh or interesting in any way. In fact, it seems more like a cynical cash grab than anything, since little in the way of creative thought or design ingenuity goes into slapping a lock and some stitched handle attachments onto a simple black speedy bag. Buy through Net-a-Porter for $1800.

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