Chemena Kamali’s Chloé continues to be one of the most wanted brands in the fashion world. At a time when luxury fashion is incredibly tumultuous and in a transition period, it was refreshing to see a design debut as celebrated as hers.
Kamali has returned to Chloé’s ethereal, distinctly bohemian roots. Those bohemian roots meet an endless summer, beachy vibe in Kamali’s first high summer collection for Chloé, which just debuted ahead of the summer season.
Introducing Chloé à la Plage
New campaign images, lensed by David Sims and starring Claudia Schiffer, capture the essence of Chloé à la Plage. The film is also an ode to French director Eric Rohmer’s sensual aesthetic and idyllic film locales in the South of France. The campaign has a fresh, airy feel and celebrates the beauty of summer.
True to Kamali’s Chloé, the collection itself is evocative of the romantic, free-spirited feel of the modern Chloé girl but with a summer spin. Silhouettes are breezy with that distinct Chloé flow. Playful ruffles and feminine florals meet matching knit sets and beach-ready bathing suits.
Accessories and bags are the perfect complement to the collection, which captures an endless summer feel and the easy, laid-back attitude we crave during the warm weather months. Chloé introduces a range of raffia bags with this collection, including the Banana bag and a raffia logo tote.
Other bags include an adorable Jelly bag that is begging for a day party at the pool, a casual, large cotton tote bag that is big enough to hold a beach towel, and more summer-ready carries.
Discover more below and get a look at the entire à la Plage collection via Chloé.com.
Love that Claudia Schiffer is the model!!
Me too, excited to see clothes and bags