The New Tommy Bags From STAUD Are Already Summer’s Next Viral Hit

First introduced in 2019, the beaded, boxy Tommy shoulder bag quickly became one of STAUD’s most recognizable staples—and it hasn’t left the spotlight since.

The Tommy Bag first went viral after supermodel Kendall Jenner was spotted carrying an animal-print version later that year. Then came the pandemic, but against all odds, the Tommy only continued to gain momentum, cementing itself as a fashion favorite.

How the Tommy Bag Became a Modern It Bag

Since its debut, the Tommy has evolved into an icon for the brand, with new iterations released season after season. From florals in spring and stripes in summer to playful produce-inspired designs in fall, there’s seemingly a Tommy for every mood and moment.

Still, few versions have generated quite as much demand as the instantly sold-out Tomato Tommy, which dominated feeds last summer, or the cheeky Staudines design that practically belonged on the Italian Riviera.

While most It bags are defined by endless waitlists, limited availability, and intimidating price tags, the Tommy stands apart. Its appeal feels youthful and playful without veering into gimmicky territory—a balance that’s surprisingly hard to strike, especially for a novelty bag at a contemporary price point.

The Tommy Bag’s Viral Reign Isn’t Slowing Down

Since its inception, STAUD has built its identity around the idea that fashion should feel empowering and within reach, and the Tommy Bag embodies that philosophy perfectly. It’s of the moment and coveted, yet accessible in a way that few other It-bags are. It continues to rank among the brand’s best sellers, and this season, a range of new Tommy bags are here to entice.

From limited-editions that are sure to sell out fast to the return of viral must-haves from season’s past, check out some of our favorites from STAUD’s latest drop below!

Images via @staud.clothing