Buzz Worthy

MCM Gets Festive With Its Brand New Holiday Campaign

Featuring an uber-famous set of celeb siblings and some seriously stunning bags

The month of November means that many of us start getting serious about our holiday shopping as Thanksgiving looms near which means gift-giving season is right around the corner. With so many brands to shop and gift guide after gift guide landing in our inboxes brands are stepping up their festive game and creating eye-catching holiday collections. MCM’s newest campaign stands out from the crowd with not only a fun and interesting set of celeb siblings, but some really cool bags and accessories to gift the ones you love—or yourself!—this holiday season.

MCM’s 2018 Festive Campaign features the Richie Siblings—Miles and Sofia, children of famed singer Lionel Richie. I love that this campaign features siblings, because let’s be honest, the holidays are all about family. Elegance and glamour are ever apparent throughout the campaign as MCM emphasizes the impact of youth culture and influencers on the retail industry and our society as a whole.

The theme for this campaign is “A Feast For Your Eyes”, and MCM brings it to life beautifully with a huge array of MCM’s holiday styles (hello sparkle and shine) alongside a lavish holiday feast. The fun and festive campaign imagery showcases the MCM holiday collection in all its glory, and there are so many standout pieces. Shop the entire collection here or check out some of our favorite picks below!

MCM Berlin Tambourine Crossbody

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MCM Rockstar Vanity Case in Visetos

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MCM Stark Backpack

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MCM Patricia Shoulder Bag

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MCM Patricia Crossbody Wallet in Visetos

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