When Riccardo Tisci took the reigns as Creative Director at Burberry, a new era for the brand began. One of the first major changes to be made was the introduction of a brand new logo. First seen on the brand’s Spring/Summer 2019 runway, the new logo features an interlocking T and B, which pays homage to the brand’s founder Thomas Burberry. Another notable change at the house came in the form of exclusive drops, dubbed ‘B Series‘, which allows consumers to shop exclusive products for a limited time only. And now, Burberry has released campaign images of its latest exclusive venture: the Burberry Monogram Capsule Collection. The collection features RTW, shoes and accessories in a tonal brown and beige logo print. The pieces appear to be inclusive, with Gigi Hadid playing the part of girl, lady, gentleman and boy in these just released campaign images. The collection will be available beginning on May 22nd, but you can already discover more, and sign up to shop it first on May 20th, via Burberry.
[Photos via Vogue Runway]
Hideous.
So Much Burberry stripes! I guess it’s better than plaid everything, though!
At least the plaid is classic and fresh. This pattern is too muddy. Looks dated before it’s released!
The pattern look very busy. The color of stripes on it remind me FILA X FENDI.
Yes about the fila x fendi! ?? I miss the plaid, such a tasteful classic!??
Whenever I see drab brown and beige, I think of LV of which I own too many drab brown and beige pieces……
this looks so drab and boring
Triumphant self portrait of the creative team. Why? There’s nothing genius about this shoot. Model shot on seamless with boxes with directional light. The boxes dominate so much I’m drawn to them and not the clothing.
Looks like a challenge photo-shoot for amateurs on America’s Next Top Model.
And they were eliminated !!!!
Why all monogram have to be in these two ugly colours?
Totally agreed. i am just thinking the same! Coach, LV, Fendi……
Exactly! I don’t hate monogram but just can’t with these two colours.
I miss old Burberry, every single time I see the new TB logo I think of Tory Burch… So confusing, I don’t get the “old heritage” Burberry feeling at all… I guess that was the point, but does not scream high end or even classic or grown up at all. And I am 29, not 59.
Oh no. Please don’t. Stop it before it starts.
very depressive, collection, colors and mood. pls why?
Does nothing for me. Reminds me of winter and I am done with the cold weather.
1) There is nothing special about these photos or these clothes. At all.
2) Gigi Hadid? Come on Burberry, be more unoriginal, I dare you.
Overrated just like her sister and the Jenner gal only models due to parents
Who are the Burberry “creative geniuses” and how has no one in their corporate team realized this looks like another iteration of all the brown logo luxury brands that have existed for years? Also, do they not realize that the common consumer of this brand – aside from the fashion bloggers and celebs who will likely be gifted the product as a way for additional promotion – will have no idea what the TB means nor care to dig deep into its meaning to understand it?
Stick. To. The. Plaid. Or freshen up the plaid… be creative with your existing brand standard! It’s not rocket science?
Just wanted to add to this article…did you see with the new logo and monogram that Burberry posted bigger earning than anticipated. I purchased the new monogram pouch in London and I receive compliments all the time or what design is it. I think they are doing better than everyone anticpated. 🙂