Created to help solidify its aesthetic identity and brand DNA, Louis Vuitton Monogram turns 130 this year, and the brand is continuing its year-long celebration with exciting new capsules and limited-edition bags.
It’s hard to imagine the fashion world without the iconic Louis Vuitton Monogram, and Louis Vuitton’s son, Georges, could never have predicted the relevance and ubiquity it holds today, 130 years after it was created in 1896.
Today, it remains one of the world’s most globally recognized symbols of luxury, and it is one of the oldest brand signifiers that continues to stand the test of time. This June, the Maison continues its celebration of storied Monogram with the introduction of Monogram Emblème, which completely transforms the classic Monogram as we know it.
Monogram Emblème Brings New Dimension to a Classic
Crafted from jacquard canvas, Monogram Emblème pays homage to the original motif through a highly tactile, eye-catching finish, inspired in part by the original cotton canvases that were once used on Louis Vuitton’s travel trunks.
Today, 172 years since Louis Vuitton first started making trunks, the jacquard is crafted from a blend of organic cotton and linen fibers, creating a distinct and completely unique texture. Its density resembles embroidery, and though it’s aesthetically beautiful, it is also innovatively crafted to be both water-repellent and durable.
The Monogram Emblème Collection Has Arrived
Monogram Emblème debuts on a range of the Maison’s cornerstone designs, including the Alma, Speedy, Neverfull, Noé, and more. Furthering its appeal, the new fabrication is offered on small leather goods, shoes, and other accessories.
In keeping with its nods to the Maison’s storied heritage, the motif is introduced in a range of deeply pigmented hues drawn from Louis Vuitton’s color library—the Vuittonnier. Debuting first are two new shades: Peuplier, inspired by the trunks’ wooden structure, and Rose Ruban, a color that pays homage to the ribbons used on trunks from the archive.
Following the first release, a second set of colors will drop in September—Monogram Bleu, which dates back to the 1930s, and Vert Jura. Discover more details below and shop the range now via Louis Vuitton.
Beautiful but not as sturdy as coated canvas, I’d be scared to wear them. I’m sure you could treat the fabric with repellent (Probably should come that way!) To much $$$ for fabric bags that will get dirty in a second.
I have a jacquard denim speedy and it has been just as sturdy as the others, IMO. They treat the jacquard before selling, so the material is waterproof. I have tested this myself by accidentally spilling some coffee on my bag, and it just wiped right off, did not absorb or leave a single trace behind. I was worried initially, but not after that happened. Give it a shot! You can always put your own protection on it as well for more piece of mind. I’ve had my bag for 4 years and it still looks great!
i think the same, if you do not live in italy where it hardly rains, the texture cotton/linen are not made for everyday use, also the texture has a slight 3d effect, which makes it kind of look strange
Jacquard is pretty sturdy but it will undoubtably stain easily. Coated canvas is so easy to maintain… it’s hard to beat.
I love the tone on tone beige. It’s really pretty.
These provide a good alternative for logo-lovers.
Love that this color palette isn’t screaming the LV logo.
Gosh season after season LV manages the perfect marriage of hideous + tacky = LV
I love your comment though I heartily disagree with you. For this particular release, I just don’t like the way it looks.. Too discreet for me, and so delicate. I’d also worry that the threads would come undone which I know wouldn’t happen, but I’d worry about it.
I’m sure they are heartbroken reading your comment. I wonder if Louis Vuitton will be able to open shop tomorrow knowing you think they’re hideous and tacky. I bet you look real classy and beautiful!
that Speedy Soft 30 is just my obsession at this point. I can’t stop thinking about it.
It’s givin dior monogram~
Oh good point….its that princess dior thing which is not my style.
Boring. LV needs help. The iconic bangers of the early aughts were an event. Minus bringing back those bangers last year as a LE re-release, the last 15 years of LV are forgettable.