Jimmy Choo creates a collection for the Elton John AIDS FoundationIt’s always great to see a big brand give back, and Jimmy Choo is putting their money where their mouth is with a new limited edition collection in partnership with the Elton John AIDS Foundation. The line, named Project PEP, will send 25% of its proceeds to help fund South Africa’s Simelela Rape Center. The center is often instrumental in administering patients the preventative medicine that lessens the likelihood that a victim will contract HIV from her attacker, as well as providing psychological services after the fact.

The collection itself will feature the collage-like pattern that you see here as a representation of some of the iconic elements that make Jimmy Choo all that it is today. This should look familiar to anyone that involved in punk culture in their formative years – the gritty look is a clear take-off of that subculture. It will be printed on coated canvas for the line’s bags, clutches and pouches and also used in several types of shoes. Prices will range from around $100 for flip-flops to almost $1000 for a large bag. If you like the pattern or are a Choo fan, this is money you can feel good about spending.

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Share Your Thoughts With Us

  • Marissa

    Where can you buy it?

  • longchamp

    Yes where can you buy it, love it!!!

  • I’ll take 2

    Oh my gosh, I love that. I would so buy it.

  • It’ll be in Jimmy Choo stores and department stores for Fall! It’s not quite out yet and I couldn’t find a release date, but it will be featured heavily in advertisements in the mags for Fall ’09

  • janis

    I love them…they are so Jimmy Choo!

  • mandy

    Nice to see a brand like Choo giving back. Makes me more willing to spend the $$ required to have the brand name.

  • 19yearslater

    Cool, good cause and nice look.

  • Maxine Appleby

    I love these – how much and where?


    I love that print. Georgeous and a good cause.

  • Naggy

    I know rock band frontgirls who have good taste would go for the bag! (ipad)