W.I.H.B.

What’s In Her Bag: Jen Horev from Pura Vida

A look at the bags this founder of a chain of South Florida hot spots carries to work

While a longer sit-down meal is always enjoyable, the idea of a quick, healthy meal that still offers a welcoming environment and mood is one that I will always opt for. Pura Vida is one of my favorite spots in the South Florida area for fresh, healthy eats (that feels like an extension of a beach vacation home). Founded in 2012 and now with 14 locations across South Florida with the brand’s most recent openings in Doral and Miami Shores this month, and a store that opened in Qatar right before the World Cup, this is an eatery you want to visit.

It is only fitting that when we went to the offices of Pura Vida to meet with Jen (she and her husband founded the company together), I immediately thought that I wanted to move in. The airy, welcoming vibe continued from their stores to their offices, and the idea that the store should feel like home with a menu that can be eaten at any time of the day was evident.

With the “Health is Happiness” tagline and the distinctive ethereal style that keeps me coming back, I had to meet the founder and learn more about her and her bag. Jennifer is warm, personable, driven, inquisitive, and of course, incredibly stylish. Her style goes in line with the stores, one that has an elegant ease to it. Her bags are both quite sentimental for different reasons, and we loved sharing a meal and seeing what she carries in her bag! Also, if anyone is interested, three of my favorite items at Pura Vida are Ginger Tea Latte (this is blue!), avocado smash, and the summer chicken bowl with a mixed greens base.

Name?

Jenni WIHB 01

Jen Horev Pura Vida 2 of 13
Jen Horev Pura Vida 3 of 13 1

Occupation?

Jenni WIHB 02

Where Can We Find You Online?

Jenni WIHB 03

Jen Horev Pura Vida 5 of 13
Jen Horev Pura Vida 6 of 13

Your bags today?

Jenni WIHB 04

Jen Horev Pura Vida 7 of 13

Tell us about Pura Vida, why did you start it?

Jenni WIHB 07

Jenni WIHB 07b

How do you juggle it all?

Jenni WIHB 08

Jen Horev Pura Vida 8 of 13
Jen Horev Pura Vida 9 of 13

If you could only eat one item off your menu for the rest of your life, what would it be?

Jenni WIHB 05

Jen Horev Pura Vida 4 of 13

Do you have any hidden talents?

Jenni WIHB 06

Jen Horev Pura Vida 10 of 13
Jen Horev Pura Vida 11 of 13

5 places anyone visiting Miami should check out?

Jenni WIHB 09

Your unpopular handbag opinion?

Jenni WIHB 10

Jen Horev Pura Vida 12 of 13

Your ideal day?

Jenni WIHB 11

Jen Horev Pura Vida 13 of 13

What’s in your bag and why?

Pura Vida WIHB

guest

6 Comments
Most Voted
Newest Oldest
Inline Feedbacks
View all comments