Sometime’s a bag’s charms speak loudly and clearly through photos, but other times, you have to see a design in person to appreciate its subtle ways. The Loewe Amazona Bag, without a doubt, is part of the second group. I had been a nonbeliever in this particular purse for quite a while, mostly because starlets tend to carry the bimaterial versions that I always thought looked stuffy and dated, a perception which I still hold of that particular Amazona iteration, especially when one or both of the dominant colors is some variation on brown.

But now that I’ve had a chance to see the leather versions of this bag in person at one of the few US retailers who stock the bags in-store (Jeffrey in Atlanta, in case anyone is looking for a place to get one), I have to say that my mind is completely changed. The simple perfection of the design reminded me of Valextra, and the quality of leather reminded me of Hermes. You’ll pay a pretty penny for one of these bags, but it just might be worth it.

I usually hate being wrong, but when my wrongness means that another wonderful bag exists for my appreciation and obsession, it doesn’t bother me nearly as much as it would otherwise. With these bags, my preference is the largest size with the smallest logo in all leather, and when I say “all leather,” I mean inside as well, which is still the benchmark of an expertly crafted piece. If you’re looking for an extremely well-made everyday purse but want to carry something that’s not overly recognizable quite yet, the Loewe Amazona’s many colors and combinations might be your best choice. Buy through Loewe for $1878.

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Share Your Thoughts With Us

  • Mochababe73

    A beautiful color. Sometimes a bag without alot of bells and whistles speaks louder. This is one of them.
    However, I do still look for a little bling. LOL!
    By the way, when is the next segment of What’s in Her Bag? I love it!

  • Demi

    I do believe that “less is more”, so I think that this bag is a very nice one. Great colour as well. I wouldn’t pay that much for it though…

  • Vitta

    Amanda, there’s no right or wrong in fashion – the beauty is in the eyes of the beholder. As for the bag, it is pretty, but a bit preppy (in my subjective opinion). Love the color, but not the price.

  • DL

    I really wish I could like the Amazona more, because I hear the leather is divine on Loewe, but I just can’t. The boxiness of the bag just gets to me.

    The color is pretty…it reminds me of Tod’s palette some years ago but the box…ugh.

  • shueaddict

    last month I went to their main store in Madrid and left a puddle of drool in the bag section – the quality is indeed outstanding, but I still could not part with that much money.

  • Mai

    This is uber cute! I want a bag with this color. :)

  • Yen

    This bag is divine. I’m glad to own 2 of Loewe bags (one of which is the amazona) and I must say the quality is worth every cent!

  • reneeo

    I, too, have several of Loewe’s bags. We are lucky to have one of their stores here in Honolulu. The quality is unbelievable. I picked up the Amazona this summer in Madrid. You really do have to see the leather interior and you will truly appreciate this bag.

  • Maggie

    The color is just stunning!!! (ipad)

  • Smith

    getting a semi-birkin vibe, but i like it! tres classy (ipad)

  • Lola

    This color is amazing. Paired with that structure, I’m sold! (ipad)

  • ninjaninja

    Perfect work bag (ipad)

  • cl

    not my taste. i’ll pass. seems too dated (ipad)

  • CHRI

    not in love with the color

  • nini

    I’m not fond of the color either. (ipad)

  • Ellen

    I very much like this bag, but I do not care for the ones with the large logo. (ipad)


    another blue bag (ipad)


    LOVE IT (ipad)

  • Tiffany

    Color is amazing! (ipad)

  • Jelita78

    it’s like hermes jpg blue-jean’s little sister or something..
    looks “safe” to me..
    u are right amanda, it is indeed in the second group that requires touch-and-feel to appreciate it..
    from the looks of it now, i am not sold.. (ipad)

  • Jen

    Gorgeous… But an unfortunate color. (ipad)

  • Julia

    maybe in another color…but the shape/style are definitely growing on me. (ipad)

  • Chanelle

    I must have to see it in person as well. I just can’t appreciate the shape; it looks almost uncomfortable. (iPad)

  • helen

    Ooh – another perfect bag – love the color AND the shape. (ipad)