If you’ve been a reader of PurseBlog for a while, or if you’ve ever stumbled upon one of our Purseonals bag reviews, then you’ve likely heard us talk about staying power. In short, staying power is the ability of a product to stick around. While fairly simple in thought, staying power relies on a few things.

How to Achieve Staying Power

For starters, a product must be visible in the eyes of consumers, and a brand’s marketing department spends a lot of time (and money) on keeping its products relevant. However, visibility alone won’t withstand the trend cycle if the product itself is generating very little demand. Minimal demand for a certain product equals few sales, which ultimately kills the staying power of a product; if a brand isn’t making money off a certain handbag, it’s not going to keep spending money to produce a bag that isn’t actually selling.

Conversely, if demand for a bag continues to be incredibly high, it’s foolish for a brand to discontinue it. That’s why we continue to see bags from a previous designer’s reign at a brand continue to live within a new designer’s assortment. Take many of Phoebe Philo’s designs at Celine, like the Luggage Tote or the Belt Bag; as long as they’re big sales drivers for the brand, they’ll continue to be produced.

The Givenchy Antigona: Here to Stay

While bags can be a divisive topic, as everyone’s opinions vary greatly and what the majority of people may like and be obsessed with, there are always some of us who fall into the minority category. For the most part, I can understand a certain level of intrigue regarding any bag. Even though it may not be my taste, I can see why it might appeal to others and why it is or has the potential to be successful.

Such is the case with the Givenchy Antigona. While truth be told, I never liked this bag, I understood its popularity and its cultural relevance—to a degree. But after a certain point, I felt it was reaching its prime, and I saw its relevancy slowing down. I’m not one to dance around and admit when I’m wrong, and boy was I wrong. The Antigona remained and still remains, with new iterations and even a celebration of its 10-year anniversary behind us. Its staying power has definitely surprised me!

Which bag’s staying power has surprised you the most?

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thefashionableteacher
thefashionableteacher
11 days ago

The Chanel Boy Bag. I see just as many of those as I see of Classic Flaps. I don’t get it. I feel like I should like the bag as it fits my style. But…I think that it’s ugly.

GenXer
GenXer
9 days ago

I bought the Boy about 5 years ago and kinda regret it. It’s heavy, doesn’t hold as much, and doesn’t look that timeless. I should have added to my Classic Flap collection instead. Maybe my future granddaughter will appreciate it.

Carolyn Monroe
Carolyn Monroe
9 days ago

I have a boy in navy caviar with aged gold hardware and it’s fantastic. Maybe you haven’t come across the right one yet. 😊

Marie
Marie
11 days ago

Definitely the Givenchy Antigona. I don’t see the appeal.

ILP
ILP
9 days ago

Anything with the classic LV monogram. i think the monogram and colors are ugly and am convinced that people like it because they associate the branding with status.

lalarey
lalarey
11 days ago

The Chloe Marcie. I have loved a few different Chloe bags but the marcie i just do not get what is so great about it. Especially its staying power in NYC! It looks like something you’d carry in a rural area, not just the saddle bag shape but the accents. I still see it pretty regularly in various forms, and you can still buy it at department stores!

BagGalIsland
BagGalIsland
9 days ago
Reply to  lalarey

This made me smile as it is my favorite bag in my entire collection. Classic and classy. Minimal branding. Beautiful leather. Holds a lot more than you’d think. Light. Bombproof (I spilled a starbucks Mocha all over my tan one in the first week, wiped right off). I reach for it so much more than I ever thought I would. I prefer the Tess looks wise (gorgeous bag) but it’s heavy. The Marcie is really light and I love that classic saddle bag shape. It will never go out of style, and I think that is why it lasts. It’s not “fashionable” and I agree on that, but it is classic.

lalarey
lalarey
9 days ago
Reply to  BagGalIsland

I mean, I do think has truly become a classic. Given how long it’s been in circulation, they will probably never discontinue it!

Steph
Steph
9 days ago
Reply to  BagGalIsland

I agree, love my large Marcie in blue with gold hardware, still getting compliments

Guest
Guest
10 days ago

The Celine nano luggage looks to me jetsons cartoon “rosie the robot’s face “

CShell
CShell
9 days ago
Reply to  Guest

great. I will never not see this. lol

HRCM
HRCM
9 days ago

I’m surprised Dior’s Saddle bag is still around, is too small, kind of shapeless in practice, doesn’t look that good unless is under the arm, and it’s unidirectionality bothers me and yet here it is again.
I do understand it’s plainness makes it perfect for a million iterations that do fuel the “gotta catch them all” mindset but unlike the Fendi Baguette which I do love and find incredibly practical in every single size (maybe not so much the proportions of the men’s versions but definitely on the women’s) I still don’t quite get what all the fuss about the Saddle is actually about

bir
bir
11 days ago

louis vuitton pochette, new versions, old versions, Multi pochette …still as minimal and simple and well……….. staying power defined.

ReBa
ReBa
9 days ago

The boy bag and LV Alma. Could not choose.

BagGalIsland
BagGalIsland
9 days ago

The Celine luggage tote, and the LV Speedy. I love how the speedy looks as is, but when wearing it, it’s an odd shape against the body I find.

Sandra Hohn
Sandra Hohn
9 days ago

Birkin and the luggage tote will always be in fashion and tasteful

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