There is only one acceptable way to celebrate an occasion in corporate America: cake in the conference room. Because Yahoo! Style is both fancier and flush with appreciably more dollars than the average American company, not only did employees probably get their requisite celebration, but the new vertical put cake front-and-center on its homepage, in the form of handbags.
At this point, fashion editorial is mostly a tangled knot of references and nostalgia; even when it’s great, it usually relies heavily on the tropes and conventions that have bound the industry’s visual language for decades. To launch a new fashion section in a space crowded with other online options, it’s important that a site find an immediate way to stand out; these bag-cakes do the trick by cleverly fusing fashion and celebration on the site’s debut day.
For the feature, the site chose fall bags from Ferragamo, Burberry, Chanel and Ralph Lauren, and the cake versions are better for some of them than for others; I think we can all agree, for example, that the Salvatore Ferragamo Fiamma is the standout of the group.
Check out the rest of the photographs below, which were styled by Victoria Granof and taken by Grant Cornett. If you’re into this sort of thing, you might also want to scope out the handbag cake that Mulberry recently commissioned for model Cara Delevingne.