It’s time to say goodbye to the Mulberry Alexa Bag. The design, which has been around since 2010 and inspired quite a frenzy upon its debut, is coming to the end of its lifespan as part of the changes being made to the brand’s accessories strategy under new designer Johnny Coca.

A lot of people will miss the Alexa, including the dozens who are currently paying tribute to it and plotting their last Alexa acquisitions on our PurseForum. Even if you’re not an Alexa fan, you can probably relate to the feeling.

Product churn is part of fashion; a very, very tiny number of bag designs even make it to the six-year mark like the Alexa, and far fewer continue in perpetuity like the Chanel Classic Flap or Louis Vuitton Speedy. That means that, somewhere along the line, most bag lovers have seen one of their favorites go by the wayside.

Do you have a bag that you miss in particular? Let us know in the comments, and if you’re looking to get your hands on a last-minute Alexa, there are still a couple in stock at Mulberry’s website, on sale for $1,232.

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

  • maria pepa gomez

    I was about to buy it last year but finally decided for another “vintage” look: Chole Paraty. I don’t regret it!

  • maria pepa gomez

    I was about to buy it last year but finally decided for another “vintage” look: Chloé Paraty. I don’t regret it!
    I’d also love a Fendi spy bag in honey toned leather!

  • Mer

    When a bag is discontinued it means that it will look dated very soon. I would not like to get any discontinued designs.

  • Riquita604

    Chanel Medallion tote.

  • Lisa

    Alexa could have been a classic for them; what a shame, it’s a great bag. BTW I learned last weekend from my Hermès SA that they’re discontinuing the So Kelly. I wish they’d redesign it to be shorter and a bit wider so everything wouldn’t fall to the bottom (the curse of all bucket bags).

    http://www.olderfatterhappier.com

  • Debs

    I love the old YSL designs, especially the muse! The new Saint Laurent designs have not appealed to me.

    • Sara

      Yes, bring back the Muse

      • Jenn

        Agreed! Three cheers for old-school YSL.

    • vesna

      i am in this group too :)

  • Lily

    The Coach Borough Bag

    • Queenie QF Hsieh

      You Can actually still buy one during this sale.

  • Ireme

    The LV Tivoli pm and also their Galliera pm.
    Also Totally agree about the Muse. That should remain a classic for them. I can’t stand the Gold YSL metal lettering on the front of alot of their bags lately.

    • Sparky

      Agree on the honkering logo. Its garish. The fact that the “YSL” is an ugly monogram doesn’t help. They should change it. The company is called “Saint Laurent” now so why keep the “Yves”?

  • Yoshi1296

    Chloe Paddington! That bag was an icon for me! Also the Louis Vuitton Vernis bags in the gold and silver mirror ones.
    YSL Muse
    Balenciaga giant hardware…the original giant hardware.
    Old Givenchy Nightingale

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  • Amazona

    Just out of the Mulberry bags: Alexa, Dorset, congo&darwin leathers, Roxanne. Coca’s “strategy” seems to be to delete everything classic there ever was about Mulberry – Alexa would have had several years of good sales ahead of it had it not been cut off by this “genius”. With the way he’s been designing for Mulberry, he will never ever be able to top Emma Hill’s work.
    As for other brands: LV Mahina leather is lovely. Also, Coach Borough had all the makings of a classic but they let it go all too soon.

  • Lori

    I wish the Celine Edge Bag would make a comeback. I almost bought one a couple years ago at a Celine store in Las Vegas and regret not doing it then. I can get one on eBay, but I prefer to buy bags new if possible.

  • FashionableLena

    Small Fendi Spy Bag. Mulberry Cara. Prada Nylon Backpack. Dior Gaucho.

    • joy8842544

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  • Tinsley Proust

    Ugh the Céline Edge bag was SO GOOD. I wish it was still being produced.

  • Jennifer McGee

    The Chanel Grand Shopping tote…in many different color options. I was just getting to trade up from my Petite Shopping tote to find out the GST was discontinued. At least I still have my PST.

  • ?? ?

    Mulberry Neely makes the Marc Jacobs 1984 and Mark Cross Hadley like copycats, although I have no idea which one of them produced first. But IMO Mulberry Neely wins the battle for better design and lower price tag.

  • Saf!

    When I decided to buy the Chanel GST in Paris in February 2015 they only had the giant GST and told me the GST was discontinued and that maybe I can find it in the US, I went crazy! Calling Chanel shops all over New York and find a friend of a friend who can get it for me (I live in Egypt) even though it was more experience with no VAT advantage and there is also the sales tax. I had the bag on hold for my friend to go pick it up, only my brother was in London so I thought why not give the flagship store on New Bond Street and they had ONE remaining. They wouldnt put it on hold for more so I had to nag anad beg my brother to get going…..which he did and I got my Chanel GST SHW….no idea whether its discontinued or not…any news on that?

  • Sofie

    LV Suhali leather line from 2008 I Think.. Especially the Le Fableux (probably not spelled correctly).

  • Maya

    Céline Tryptique

  • TexasST

    I wish I could get a hold of a Mulberry Cookie Bayswater, I love the little scallops.

  • weaslgrl

    Hermès Kabana tote.

  • Lola

    -Celine Doctor Bag
    -Chanel Coco Cabas
    -YSL Besace messenger
    -Dior Saddle/Gaucho

    • vesna

      YSL besace is amazing day bag, I have two ad am happy I scored them before they got out – Yves himself designed it for himself for going to work

  • Iréne Shûkriya-Dutta Scharief

    Fendi Chameleon. It was discontinued before it got ubiquitous. Well, maybe it’s a good thing. I love this bag.

  • Suzanne

    The Coach Borough. Love those bags.

  • nicolex

    How do you know the Alexa is being discontinued? I’ve done a quick Google search and not found much news :( I really hope the Willow isn’t discontinued!!

  • The Balenciaga Day. Why oh why did I not buy this when still available?!?

  • Monica Cha

    Louis Vuitton graffiti…. Ahhhh

  • tousle

    the entire marc by marc jacobs bag line.

  • Patsy

    LV SC collection. For me it’s just the perfect design and material. I specially like the BB size but that one is very hard to find online.