It’s time to say goodbye to the Mulberry Alexa Bag. The design, which has been around since 2010 and inspired quite a frenzy upon its debut, is coming to the end of its lifespan as part of the changes being made to the brand’s accessories strategy under new designer Johnny Coca.

A lot of people will miss the Alexa, including the dozens who are currently paying tribute to it and plotting their last Alexa acquisitions on our PurseForum. Even if you’re not an Alexa fan, you can probably relate to the feeling.

Product churn is part of fashion; a very, very tiny number of bag designs even make it to the six-year mark like the Alexa, and far fewer continue in perpetuity like the Chanel Classic Flap or Louis Vuitton Speedy. That means that, somewhere along the line, most bag lovers have seen one of their favorites go by the wayside.

Do you have a bag that you miss in particular? Let us know in the comments, and if you’re looking to get your hands on a last-minute Alexa, there are still a couple in stock at Mulberry’s website, on sale for $1,232.

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

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