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Because I know we have so many Louis Vuitton fanatics around here, I couldn’t resist posting these first looks at the Louis Vuitton Spring 2012 ad campaign. If you followed our coverage of the Vuitton runway show a few months ago, you probably could have guessed how this campaign would look – pale, precious and ever so sweet. The brand tapped Steven Meisel to shoot Daria Strokous and Kati Nescher in the world’s most luxurious ice cream shop, and the result fit the mood of the clothing and accessories perfectly. Check out another shot after the jump.

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Share Your Thoughts With Us

  • Nadia

    I’m loving it!! Great looking campaign!

  • AW

    Loving the pastels – for some reason LV clothes always look better in the ads than even on the runways or red carpet. But for sure this puts me in the mood for some spring time warmth so hurry up and be over winter!

  • Alexandra Davidoff

    I’m not generally a fan of LV, but the girls in this campaign are a breath of fresh air – classy, and feminine without being impractically fragile, much unlike that of last season’s. Bravo Marc Jacobs!

  • katia

    Love it! the yellow touch is so fun!
    And the clothing in the first ad!!! oooh so fab

  • Alexandra

    I love these!

  • lintmag

    Love the Louis V and the stores have the best windows of anyone on a continuous basis. Somehow I never really like the Marc Jacobs lines, but the LV is superb.

  • J Umm

    love the shoot
    perfect for spring

  • 19yearslater

    These are adorable! The bags aren’t quite my style, but the ads are great.

  • Jessie C.

    This collection looks so sweet.

  • Shereen

    That campaign is suuuuuper cute. I love it.

  • nappy

    love love love it! fetish last season, then saccharine sweet the next… Marc Jacobs just has that imagination!

  • Sil

    i really like these ads, even though i like the clothes better than the bags

  • Chels K

    Finally, colors I can wear. Very pretty.

  • KoutureCrochet

    Very pretty! I really like the colors

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  • ChelseaD

    Cute! It looks like a more soft/whimsical take on mod fashion. Loveeee.

  • Kathryn

    the color scheme is a nice pop with winter in full swing

  • Jennie

    I like it! It looks very airy and fun.

  • Alice

    I was lucky as I saw the LV show live in Milan. The merry-go-round was amazing…and now this, LV-Marc Jacobs is doing better every day!!!

  • Engrmom

    Love the look, especially see throgh purse and the whole ensemble of the models. Love it.

  • popaccessories

    very super and fantastic.

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  • lavinia30

    Marc Jacobs has grown up a lot since he went to LV and very season is a big proof of his talent. Amazing

  • Hollye Jacobs, The Silver Pen

    I love-love-love this collection! Thanks for sharing!
    Hollye Jacobs