Usually, Louis Vuitton artist collaborations are easy to describe. The French brand tends to err on the side of big, bold, graphic visuals, and subtlety usually isn’t a common trait among its collections with the likes of Stephen Sprouse and Takashi Murakami. To say that the twee, low-fi animation of the brand’s recent video, The Great Journey of Little Bagcharms, is unexpected would be an understatement. It’s a good kind of unexpected, though.

Vuitton teamed up with artist Christian Borstlap to animate this short film to fete the launch of the new Louis Vuitton Montgolfiere Bag Charm, a hot air balloon carrying a classic trunk. Even if you have little interest in the charm itself, the video’s old school line drawings and the sweet song that accompanies them are a nice little respite from your lunchtime food coma. Check out a larger picture of the charm and pricing information after the jump.


Louis Vuitton Mongolfiere Bag Charm, $725 via Louis Vuitton

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