It’s that time of year again: time for ad campaigns! Twice a year, brands roll out images meant to sell their ideas of their collections to the public, and because handbags and accessories are so critically important to the financial wellbeing of most designers, they often figure prominently in the ads. That, of course, is relevant to our interests.
Perhaps the best illustration of that phenomenon is Louis Vuitton, whose ads are often so chock full of bags, sunglasses, scarves and other accessories that it’s hard to get a solid look at the clothes. That’s not as much the case in this first image from the Louis Vuitton Fall 2012 ad campaign, but you do get a healthy dose of leopard print front and center.
Like all of Vuitton’s recent seasonal advertising, the ads mirror the mood of the Fall 2012 runway show perfectly. (Also like all of Vuitton’s recent ads: this campaign was lensed by Steven Meisel.) We’ve been transported inside of the train that graced the show’s runway, and all of the ladies are decked out in their traveling best, from enormous hats to equally enormous leopard bags. It’s a bit expected, but certainly not ineffective. What do you think?
Image via Louis Vuitton
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