You may still be in the thick of a cold, dragging winter, but Loewe clearly has spring on its mind. And as someone sitting in Florida, where the weather is already sunny and gorgeous, I’m fully ready to lean in.
Give me the creamy pastels. Give me the soft, almost-edible hues. Loewe has always done this kind of color so well, and this latest drop is exactly the mood shift I’ve been craving.
There’s also more background here. With the transition at the helm and the first campaign from Jack McCollough and Lazaro Hernandez just launched, there’s a sense of new energy around the brand. Change is in the air. But while we wait to see how the next era fully unfolds, Loewe is giving us something immediately satisfying: beloved bag silhouettes in fresh, very good colorways.
And sometimes that’s exactly what you want. Familiar shapes. New shades. Instant refresh.
Buttery Butter
If you’ve been around here long enough, you know I love a soft yellow. Not neon. Not sharp. I want that churned, creamy, almost-vanilla tone. Loewe’s take on butter feels warm and luxe. Spring and summer wardrobes love this color, as do I.
Dirty Mauve
A few years ago, I became utterly obsessed with soft lavender hues. Getting that purple color right takes the right combo, with a muted finish, with just the right combination of pink and purple. Plus, I think this hue looks good on everyone.
Blush Beauties
And then there’s blush. Loewe blush is not bubblegum. It’s refined, soft, and slightly powdery. The kind of pink that acts like a neutral in your wardrobe. The fully tonal Puzzle looks stunning in this colorway, and I always turn to Loewe for great bag charms. I also realize that I truly need more fancy flats in my life, so I am on the hunt.
Spring collections always promise newness, from the style to the seasonality, but sometimes the real magic is in seeing beloved staples redesigned in beautiful colorways. These shades feel optimistic and make me instantly smile. It’s exactly the kind of palette that makes me start mentally packing away the dark winter bags and reaching for something lighter.
Tell me, are you a butter, mauve, or blush person? Because I’m having a hard time choosing.
Wonderful colors and shapes!!!😍
The blush Flamenco is so pretty! But I don’t like it enough to part with $4K. In fact, I’m gifting an original Flamenco and a Puzzle tote to my daughters simply because I don’t use them that often and I figured they’d enjoy them. That’s not to say I wouldn’t accept this one as a Mother’s Day gift. 🙂