Few brands boast the incredible attention to detail and craftsmanship that Loewe does. These historic values are engrained in the House’s DNA, and they have not wavered since the brand’s inception in 1846. Loewe’s expertise is unmatched when it comes to artisanal details and leathercraft, and its handbags are at the core of the House, which is one of Europe’s oldest leather Houses.
Creative Director Jonathon Anderson continues to explore the iconic background of Loewe. Anderson differs from other Creative Directors because he has embraced Loewe’s background instead of trying to make the brand his own. While Anderson has dipped into the brand’s archives and revamped and restored some of its most beloved bags, he has also introduced new silhouettes that sit beautifully alongside his archival revivals.
A New Icon, Reimagined
One of those new icons, the Goya bag, was introduced for Fall 2021 as part of the A Show in the News. Immediately the Goya bag catapulted to popularity, becoming a new staple for the House thanks to its elegant, clean lines and classic flap bag shape.
The Goya has become an integral part of the Loewe lineup, reimagined with new hardware details and even in an on-trend puffy, padded shape. Available now for Pre-Spring 2023, the Puffer Goya is reimagined in miniature proportions and new materials. Available in stunning shiny Nappa or sporty nylon, certain versions feature a contrast leather interior and webbed strap. Adding a bit of tactility to a classic shape, the Puffer Goya offers a certain duality with the ability to be dressed up or dressed down. Discover more via Loewe.
