Loewe

Loewe Introduces the Latest Installment of Its Partnership with On

And a new co-branded logo is here...

Loewe is no secret to the art of great collaboration. Under the creative design direction of the great Jonathon Anderson, the brand has executed numerous successful partnerships over the last decade. With unmatched quality, craft, and attention to detail, Anderson has melded Loewe’s rich history with modernity.

Through the art of collaboration, Anderson has further defined Loewe’s contemporary spirit. One of the brand’s hottest partnerships has been its collaboration with Swiss-engineered performance brand On.

Known for its high-performing running apparel and shoes, On melds innovation with comfort and style, and its brand ethos has paired seamlessly with Loewe’s. For the duo’s fifth drop, Loewe and On expand into ready-to-wear, introducing a collection of technical activewear meant to go the distance alongside new iterations of On’s beloved ultra-cushioned sneakers.

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Spanish Design Meets Swiss Engineering

The collection debuts a new joint logo, combining Loewe’s storied Anagram with On’s distinct lettering. The logo appears on everything from leggings and tops to outerwear and sneakers. This capsule is designed to outfit athletes from head to toe, stylish enough to be worn both on the trail and off.

Pieces include lightweight jackets and performance parkas engineered with an emphasis on simplicity and function. A subtle, tie-dyed stormy pattern outfits both outerwear and performance separates, all bearing a reflective logo. The rest of the collection’s color palette includes muted neutrals and bold orange, pink, and blue.

The comfort and versatility of the co-branded Cloudtilt from the pair’s last drop are further explored with this installment, with this latest version featuring ultra-plush cushioning. The Cloudtilt 2.0 is introduced in black, tan, green, blue, pink, and neon yellow.

Launching on May 23rd, the fifth LOEWE x On drop will also be available for pre-order to pre-registered customers on May 21st. Discover more below and register to receive early access now on loewe.com.

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daveloeweyou
daveloeweyou
26 days ago

I have the cloudtilt in black and they are wonderful. I can’t wait to try on sportswear, since with Loewe’s design and On’s technical quality, it won’t let me down.

charlottawill
charlottawill
25 days ago
Reply to  daveloeweyou

I have the Cloudtilt in Quartz/Pearl and they are so cute and comfortable, but I’m sure the Loewe version will be 3x the price.

daveloeweyou
daveloeweyou
25 days ago
Reply to  charlottawill

Well, as in all collaborations with luxury brands.

Beverly
Beverly
24 days ago

I have tried to order/purchase these shoes 4 times and they are always sold out.