Jamie Dornan Stars in Loewe’s Men’s Spring 2024 Campaign

Starring alongside an array of new bags and more...

Season after season, Jonathan Anderson and his team continue to wow. From bags and accessories to shoes and more—Loewe has become one of the most coveted brands in the fashion world. Anderson’s Loewe is truly meant for all, and while he’s still designing collections for both Men and Women, there is so much crossover, and many pieces feel gender-neutral.

Gone are the days when Men’s bags were an afterthought. These days, they’re part of the main event, and Loewe just released its Men’s Spring 2024 campaign, starring Jamie Dornan, a friend of the House and the latest Loewe Global Brand Ambassador.

The campaign is all about life and how imagery captures it. Lensed by famed fashion photographer David Sims, it also focuses on the idea of turning subtle things into something bold. The images ooze an undeniable cool factor, showcasing Jamie Dornan alongside bi-lingual singer and songwriter Omar Apollo.

Puzzles for All

While the campaign is about the collection as a whole, the bags are an unmissable talking point, boldly presented in lifestyle and still-life images. The iconic Puzzle Bag, which celebrates a decade at Loewe, shines in classic iterations and new shapes alike. The Puzzle Fold Tote, an instant hit, will continue to be big this spring, shown in the classic size in lush suede and XL versions in bold new colors that are sure to delight.

Take a look below at images from the campaign and shop now via Loewe.com.

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