Jimmy Choo heads in the right direction with a simple shopper

For the past couple of seasons, it has seemed as though Jimmy Choo has been a brand adrift. Caught somewhere between trying to appease its longtime customers and attempting to reach a new, younger audience with bags covered in patterns and studs and trims of various sorts, I’ve struggled at times to find something I like from Choo, a brand that has the resources and talent to be constantly churning out hits.

In that context, the Jimmy Choo Parker Shopper makes me feel strangely optimistic. This bag isn’t a continuation of a previously successful line (as so many of Choo’s simpler bags tend to be) and it’s not an unedited mishmash of visual elements intended to be “edgy.” Instead, it’s just functional and expensive-looking, which shouldn’t seem like such a massive revelation but sort of does anyway.

My favorite version of this bag is the ivory one because the light color makes it easier to see the crisp, precise details of the design, which are most of the attraction for me. The hardware is also to be noted, in particular the gleaming door-hinge handle attachments and nailhead finishes. The lines and metal give the design a faint whiff of industrialism without allowing the mood to become overpowering, which hints at something that hasn’t been evident in many of Choo’s recent bags: good, rigorous design editing. Many of Choo’s other Resort and Spring 2011 bags also seem downright sane and reasonable, but still with that signature Jimmy Choo sassiness, so let’s hope that this is a trend that continues for the brand. Buy through Nordstrom for $1995.

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Shana

I love it, reminds me of some of the Koobas from a few years ago (iPad)

edoardo

I don’t liek these bags, too muche asy and look so cheap!! Oh no please I want a lot more by Jimmy Choo!

http://fashiondoesntexist.blogspot.com/

Adrienne C

not extraordinary. nothing special (ipad)

Adrienne C

generic (ipad)

felicia

looks great for everyday wear! (ipad)

Merve

They have a mass production feel to them. I mean they could be any run of the mill brand…(ipad)

whit

looks like something nine west would make 😡 (ipad)

Tonya

I love them!! esp. the first one (ipad)

bisbee

I’m not thrilled with the design – it’s very run of the mill. I could even see my mother carrying this…and she was NOT into spending real money on bags.

Stephanie

they’re nice but kind of overpriced (ipad)

Justine

the brown one is pretty!! 🙂 (ipad)

whit

^i think thats one of the problems that a company can run into when they have a certain price point they have to maintain for image, or brand,

that is where they would (imo) have to up their way of construction, hardware and material to justify the price……if they choose to go for simplicity.

but even then..the design has to be perfect so people will spend that much even though in the back of our minds we know its not worth nearly……..added the name and status symbol (no matter how we say we don’t like logos we still like the construction to scream xxxxxxx)

and the design part..really depends on the atmosphere

Jen

Little too simple for me (ipad)

AMN

I love it, though it looks like a Tods bag (ipad)

bentos

not attractive, doesn’t even seem fitted in the high end fashion brand. the handles are so not given an effort, the bag itself looks cheap. something like out of choo’s context. is it really jimmy choo that made this? not glamorous, not luxurious and not worth the money. prada makes simple bags, but still looks expensive, not this one.

coachwife6

The wide straps makes it look like it would be comfortable to carry. (ipad)

Patty

Idk while i do like its more back to the basics idea, I am not crazy about the bag. Maybe if the straps stayed but everything else with the strap and the zipper were to disappear i would like it alot more. (ipad)

SS

A little plain, but it looks like a good, basic bag. (iPad)

Kelly

I like it! Better than its usual mish-mash of crazy. (iPad)

jillybean307

A little plain, but I think they’d make a great everyday bag. (ipad)

Jan

Sorry, but they look less than luxurious to me…like PVC. For 2 grand I’d expect some soft, beautiful leather of some kind! Not a fan!

LDJ

Ain’t nothing like an average, everday wear type of bag. I would prefer this in black. (ipad)

Britney Anderson (Saenz)

Not really my style but still love Jimmy Choo shoes! (ipad)

Jen

The shape reminds me a lot of the Celine Boston bag, but the hardward and straps detract from the shape. I’m not liking it. (ipad)

nick

Yawning… (ipad)

Sara

i reMy fav is the brown! (ipad)

Pam

I like them. (ipad)

greenpixie

Like it, but it isn’t love… (ipad)

nini

simple. (ipad)

Joyce

Average design, I think Choo can do better! (ipad)

Limey

The design is not over the top… but I wouldn’t mind carrying one as a casual purse (ipad)

Linda

My Gryson Tutu has the same hardware. Maybe I’ll start wearing it again! 😉

Sue E

It reminds me of a bag that a few designers have already done..and its too expensive (ipad)

Cate

kind of boring, and too expensive(ipad)

ninjaninja

Love the camel color one! (ipad)

Vitta

Boring and redundant. Not worth much of a discussion.

Miriam

Yes, boring (ipad)

windy

It kinda remind of those celine bags. (ipad)

Elizabeth

i think this bag stays true to Choo styling, but is still practical and something new for them. I think it’s great! (ipad)

quimerula

A bit meh IMHO. (ipad).

19yearslater

I don’t see nearly two thousand dollars worth of bag here. I would look right past this if I saw it while shopping. (ipad)

Ellen

Nice looking and practical, but not worth the money. The materials and design do not make the bag look expensive. However, this is better than many other Jimmy Choo bags. (ipad)

Kelly

Ivory looks elegant 🙂 (iPad)

louch

Definite improvement on their previous bags but still – I’d rather buy Tod’s or Prada for the same price (iPad)

Barb

Definitely better. Good for an everyday, professional bag. (Ipad)

spanish moss

you know, there’s minimalist and then there’s boring, like this bag. (ipad)

Susanne

I agree, Ivory looks best.

Lianne

Clean and simple and absolutely gorgeous. Very elegant. Now this is a purse I would happily have as an everyday bag. (ipad)

cl

looks like something i’ve seen before… nothing new (ipad)

itillliee

i like it . but it does look like a tods bag, (ipad)

S.J.

i would rock all colors (ipad)

S.J.

i really like the brown (ipad)

Sherry

beautiful(ipad)

Sherry

beautiful (ipad)

Sherry

the texture is nice (ipad)

Marianna

This bag really appeals to me. I think I would love the ivory. (ipad)

Jenn

Classic colors (ipad)

Jenn

i could totally myself using these for work (ipad)

Jenn

simply lovin it (ipad)

Jenn

goes well with their awesome shoes (ipad)

Jenn

just can’t go wrong with jimmy choo (ipad)

Thessa

functional (ipad)

Chells

I really like the simplicity of the design. (ipad)

Nikita

Better than their previous creations, but I still don’t love it (ipad)

window of happiness

Like the design ( ipad )

Jennifer

I love Choo bags, but I’m not a fan of these (maybe because they’re so different from their other designs)? Too structured for my taste. But to each her own! 🙂 (ipad)

JayB

These look really nice! (ipad)

Mochababe73

I don’t know any woman with the type of lifestyle that afford those shoes that would use this handbag.
This is too expensive for just a ho-hum handbag. It almost looks like a Nine West from the 90s.
Jimmy should have just stuck to the Tulita and the Ramona.

Tracey G

tough choice, love them all (ipad)

Kathy

simple, chic and i love it! (ipad)

helen

The hinges are interesting. I thin my husband would like them. 🙂 (ipad)

Jelita78

no wonder it looks familiar!
it’s the hinges!! hahahaha (ipad)

Camila Delgado Vicentelli

Would you have them all? (ipad)

Jaz

Jimmy Choo shoes, yes! Bags, not so much. (ipad)

FashionIsMyHobby

It’s okay–just not that distinctive looking. (ipad)

Liz

these are so simple and lovely. (ipad)

Melissa

classic, utilitarian, and modern. bravo! (ipad)

j

not feeling the black one, but the other two look so un-jimmy choo like!

Christine

classic and roomy, good for work!! (ipad)

NikolineK

Simple yes, but dont like it that much (ipad)

swati

i like but not enough to blow up 2000$ on it. How do brands decide to price their bags ? i am very curious. obviously no bag is ever “worth” the amount they quote but some bags you don’t mind paying that much. How do they decide that this much is not too much, because i see a lot of bags i like but the pricing seems way off (ipad)

Kmroboto

I personally find these boring (iPad)

mango

cute but they look too much like what kooba already does (ipad)

Tiffany

Too common-looking? (ipad)

Kim

V. banal. I think I saw something like this at Aldo! (ipad)

Kasey

I like this bag! My favorite is the brown. (ipad)

Jen

Eh. I expect more. (ipad)

Christine

i like how classic and simple they look. (ipad)

Lina

good looking bag! (ipad)

Charmosa

I expect more from JC! (ipad)

KY

Great bag, I love the first color! (ipad)

Courtney

I really love how simple these are. I would carry all the colors but my favorite is the cream. (ipad)

Michelle

I need a Jimmy Choo bag to go with my recently new purchase of Jimmy Choo sunglasses. Whatsupspring2011! (ipad)

Elaine

I don’t know that they’re worth the price but you’re correct about them finally going in the right direction. Some of their previous collections’ stuff was so strange! (ipad)

beanyce126

this is a very interesting design, i think i may still stick with his shoe collection. (ipad)

Diane

to me, it’s quite simple looking…(ipad)

Smith

ohemgeezy! LOVE THIS BAG!!!!! ::golf clap:: (ipad)

Deborah Curran

I saw this in their store and really liked it. ipad

Paulina

Reminds me of Celine with a little more embellishment. Sleek, edgy, yet wearable and classy.

Margaret

I like these, very nice. (ipad)

Heidi

“Practical” seems to be the first word that comes to mind.. (ipad)

Mel

Very simple; I like it very much. (ipad)

Desaria

im in love very simple yet chic

wendy

I don’t care for the hardware on this. (ipad)

Kiki

Just Bought this Bag!! I absolutely Love it! The leather is Beautiful, and it is such a comfortable bag on the shoulder.

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