Established in 2020, new handbag brand Savette caught our eye with its debut collection thanks to its sophisticated, but minimalistic silhouettes and refined, clean lines. And while at first glance the bags appear simple, they really are anything but, emphasizing a timelessness that feels classic and modern at the same time. We wanted to learn more, and after doing a deep dive into the brand's offerings and speaking with Savette's founder, we knew the brand deserved a proper introduction.
Savette's founder Amy Zurek boasts an impressive resume, having spent time at The Row and Coach, Zurek is also the mastermind behind Khaite’s debut handbag collection, which made waves throughout the industry. With such a spectacular background it seems only natural that the designer would start her own line, and while her experience is undeniably influential, Savette was born out of a need that Zurek identified from the mindset of the consumer, telling us, "As a consumer, I was looking for a bag that was minimal and sophisticated, but not anonymous and plain. It needed to have a distinctly recognizable, covetable element that wasn’t a garish logo."
Zurek succeeded in doing just that, introducing a debut collection of 3 shapes that were thoughtfully designed with both fashion and function in mind. Hardware is evocative of sculptures seen in modern art, yet it is as functional as it is beautiful. And speaking of beautiful, each bag is handmade from Italian leather by third generation artisans outside of the Italian city of Florence, which also happens to be a hub for some of the country's best art and culture. Bags are designed to be sophisticated, yet wearable and intuitively functional. Collection 1 is just that, a study of the structured crossbody bag and its unique identity as an integral foundation piece in any handbag lover's closet, known to be both practical and refined.
And while the project launched while the world was shut down, Zurek's vision was years in the making, beginning nearly two years ago. When the pandemic hit, the designer decided to pause Savette's launch, as introducing a line of products meant to be used outside of the home felt counterintuitive given the restrictions. Yet as time went on Zurek noticed a lust for newness as consumers were looking for products to be excited about even though they couldn't wear them just yet. Zurek further expressed how the pandemic influenced Savette's launch stating "they [consumers] were also reconsidering how to assert their buying power, moving towards investment pieces that they would love forever, and even second-hand luxury bags, rather than trendier seasonal styles. I felt that Savette could fit well into this new order and decided to take the chance."
As mentioned, Collection 1 launched with 3 styles, all bearing the same clean lines and minimalist design elements. The Tondo 22 is the most wearable of the bunch, standing out as the ideal everyday bag with a sophisticated edge. Its interior is substantial enough to carry your day to day needs and is designed with a three-way convertible strap. Collection 1 also features two other pieces as part of the Symmetry Family, which are less rounded and organic in shape and instead are more angular and geometric.